Class overview :

Class goals :

Learn to set up intelligence alerts.
Learn the difference between advanced segments and filters.
Learn to create advanced segments.
Learn to build custom reports.
Learn the difference between virtual page views and event tracking.
Learn to generate virtual pageviews.
Learn to set up event tracking.
Learn about custom variables.
Learn the best practices for using custom variables.
Learn about subdomain and cross-domain tracking.
Learn about Ecommerce tracking.

Content of Training Google Analytics / Advanced

Class Outline

1. Intelligence Events
   1. Introduction to Intelligence Events
   2. Automatic Alerts
   3. Custom Alerts
2. Advanced Segmentation
   1. Introduction to Advanced Segmentation
   2. Leveraging Default Advanced Segments
   3. Customizing Advanced Segments
   4. Managing Advanced Segments
   5. Application of RegEx in Advanced Segmentation
3. Custom Reporting
   1. Introduction of Custom Reporting
   2. Valid Pairs of Dimensions and Metrics
   3. Designing Your Custom Report
   4. Building Your Custom Report
4. Ecommerce Tracking and Reporting
   1. Enabling Ecommerce Tracking
   2. Implementing Ecommerce Methods
   3. Ecommerce Overview Report
   4. Product Performance Report
   5. Sales Performance Report
   6. Transaction Report
   7. Time to Purchase Report
   8. Multi-Channel Reports
   9. Assisted Conversions Report
   10. Top Conversions Report
   11. Time Lag Report
   12. Path Length Report
5. Virtual Pageviews
   1. Introduction to Virtual Pageviews
   2. Virtual Pageviews and Dynamic URLs
   3. Virtual Pageviews for Tracking File Downloads
   4. Virtual Pageviews and Tracking Outbound Links
6. Event Tracking
   1. Introduction to Event Tracking
   2. Understanding _trackEvent Method
   3. Implementing Event Tracking
   4. Event Tracking Reports
7. Multiple Domain Tracking
   1. Introduction to Multiple Domain Tracking
   2. Implementing Subdomain Tracking
   3. Implement Cross-domain Tracking
8. Custom Variables
   1. Introduction to Custom Variables
   2. Architecture of Custom Variables
   3. Implementing Custom Variables