Training Google Analytics / Introduction – 2 days

Class overview :

This Google Analytics class is designed to provide you with in-depth knowledge about various features available in Google Analytics tool and how to leverage them to best serve your business needs. The course begins with introductory chapters to provide a strong foundation to students.

Class goals :

Learn the fundamentals of web metrics and web analytics.
Learn what web analytics can do for your business.
Learn common web analytics methodologies suitable for different types of websites.
Learn how Google Analytics works.
Learn the key features and capabilities of Google Analytics.
Learn to set up a Google Analytics accounts and profiles.
Learn access management techniques for your Google Analytics accounts and profiles.
Lean how to generate reports in Google Analytics (visitors reports, traffic sources reports, content reports, goals report.)
Learn to analyze default reports in Google Analytics to interpret web metrics data.
Learn to create and apply filters in Google Analytics.
Learn best practices for setting filters in Google Analytics.
Learn to create goals and funnels in Google Analytics.
Learn to interpret reports for analyzing goals and funnels in Google Analytics.

Content of Training Google Analytics / Introduction

Class Outline

  1. Overview and Background of Web Analytics
    1. Introduction to Web Analytics
    2. Why Learn Web Analytics: Analytics vs. Reporting
    3. Fundamentals of Web Analytics
  2. Introduction to Google Analytics
    1. Basics of Google Analytics
    2. Getting Started with Google Analytics
    3. Access Management
  3. Reports in Google Analytics
    1. Introduction to Reports in Google Analytics
    2. Understanding the Report Layout
    3. Exporting Your Data from Google Analytics
    4. Digging into Reports
    5. Visitors Report Demystified
    6. Traffic Sources Report Demystified
  4. Understanding Filters in Google Analytics
    1. Introduction to Filters
    2. Overview of Different Types of Filters
  5. Goals in Google Analytics
    1. Introduction to Goals
    2. Configuring Goals
    3. Analyzing Goals Using Standard Reports
  6. Funnels in Google Analytics
    1. Introduction to Funnels
    2. Building a Funnel in Google Analytics
    3. Funnel Virtualization Report
  7. Integrating Google Analytics with Google AdWords
    1. Tracking Online Marketing Campaigns through Google Analytics
Google Analytics / Introduction
Training Google Analytics / Introduction

Onze voordelen :

  • Type of training: Inter-company, intra-company and individual
  • 100% flexible & personalised training : You choose the place, the dates and the training program
  • Offer request : Response within 24 hours
  • 50% discount for SME’s from Brussels-Capital Region
  • Free parking, lunch & drinks
  • Free use of our Digital Competence Centre: Manuals, courses, exercises, …
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