Class overview :

Class goals :

Our LinkedIn training course aims to focus on your business and how LinkedIn suits its purpose, products, clients and operating methods; we then teach you how to exploit the features of LinkedIn to your advantage. You’ll also learn how LinkedIn can integrate with other forms of social media and how it can provide a source of traffic through to any other online presence you may have.

All of our LinkedIn course content is delivered in a bespoke style. We won’t waste your time demonstrating things you’ll never use and you will come out of a 6 hour session with a much greater understanding of the site facilities and internet marketing potential. Furthemore, you’ll be able to do this with a clearer vision of your social media strategy in future.

Content of Linkedin Training

• An introduction to LinkedIn
• Why are so many businesses using it?
• LinkedIn case studies – best of class examples
• The ground rules; the major do’s and don’t about creating your LinkedIn presence
• How it works – the basics
• How it works – the advanced and little known features
• Etiquette on LinkedIn
• Getting your message across on LinkedIn
• Building your brand on LinkedIn
• Connecting and research with LinkedIn
• Creating new customers and keeping them
• Driving visitors to your website through LinkedIn
• Enhancing your LinkedIn activity
• Direct communication with your LinkedIn connections
• Employee/staff buy-in
• Third party tools and applications
• LinkedIn and legal implications
• Your competitors on LinkedIn
• The sector in which you operate and LinkedIn trends