Training Podcasting Training – 2 days

Class overview :

This Podcasting training course is perfect for anyone looking to embed video or audio content online, or for subscription via Podcast. Video and audio content has become an important element of Social Media and online marketing, and making good quality Podcasts available can not only enhance your organisation’s reputation and brand, but help to increase your ranking in the major search engines and drive traffic to your site.


Class goals :

On completion of this Podcasting course you will be able to:

  • Decide the best medium for your Podcasting project
  • Select the most effective format, frequency, duration and content for your Podcast
  • Understand the processes for publishing video and audio online
  • Design podcast sites for maximum impact, visibility, usability
  • Make the most of podcast distribution channels, listings and directories

Content of Podcasting Training

What is Podcasting?

  • Blogging & Vlogging
  • Podcasting vs. Embedding
  • Using RSS

What makes a good Podcast?

  • Assessing the competition
  • Format
  • Audio vs Video
  • Duration
  • Content

Setting up a home for your Podcast

  • Where is the best place to publish? Existing website, new domain, blog?
  • Hosting considerations
  • Evaluating blogging platforms

Choosing Podcast encoding options for:

  • Web
  • Mobile
  • TV

File naming & ID3 tags

Posting your Podcast

  • Considerations when uploading
  • Selecting a title
  • Writing a description optimised for SEO,
  • Images
  • Tags

Podcast subscriptions using RSS

Maximise your Podcast’s visibility

  • Directory listings
  • Pingbacks
  • iTunes

Podcasting tips & tweaks

  • Overview of plugins
  • Usability
  • Getting maximum impact from your podcast

Onze voordelen :

  • Type of training: Inter-company, intra-company and individual
  • 100% flexible & personalised training : You choose the place, the dates and the training program
  • Offer request : Response within 24 hours
  • 50% discount for SME’s from Brussels-Capital Region
  • Free parking, lunch & drinks
  • Free use of our Digital Competence Centre: Manuals, courses, exercises, …


Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email :


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