Class overview :

Class goals :

Harnessing the power of Twitter to build your brand awareness, drive sales and promote your company is something that most self respecting businesses now accept as being an opportunity they should not miss.

Twitter is particularly powerful in its ability to promote a product or service to a previously untapped market. Its search engine means you can promote your brand in such a way that it will be seen by users you would have never otherwise had the opportunity to show your company to. It is exceptionally good at connecting with new customers.

Content of Twitter Training

• An introduction to Social Media and Twitter in particular
• What is Twitter and why has it become the phenomenon it has
• Twitter and harnessing the ability of ‘immediate’ communication
• The ground rules; the major do’s and don’t about creating a business profile on Twitter.
• How it works – the basics
• How it works – the advanced and little known features
• Etiquette on Twitter
• Who to follow and why
• Establishing and keeping followers
• Using Twitter to build your brand
• Tweeting style and tailoring it to your company
• Driving visitors to your website through Twitter
• Changing followers behaviour through Twitter
• Direct communication with your followers
• Generating leads through Twitter for offline follow-up
• Essential third party tools and applications
• Twitter and legal implications
• Your company on Twitter
• Your competitors on Twitter
• The sector in which you operate and Twitter trends
• Achieving your company/organisation goals on Twitter