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NOUS CONTACTER :

PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com

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Training Facebook Training – 1 day

Class overview :

Nothing comes even close to competing with Facebook in terms of its user base, communicative powers and ability to connect people – and businesses with their customers and potential consumer base.

Class goals :

We teach you how to engage with customers, attract new people to your brand and products and how to create a Facebook page that will work in tandem with your existing advertising or website.

Our course is tailored to suit all levels of IT literacy (though it is generally preferable if delegates are proficient in the use of a computer and and have experience of using the internet) and imparts the essential building blocks for your company to drive a Facebook strategy forward through our training. However, it is in its tailored content that our course excels.

Content of Facebook Training

  • An introduction to Social Media and Facebook in particular
  • What is Facebook and why do so many people use it?
  • What are the business benefits of a Facebook profile?
  • The ground rules; the major do’s and don’t about creating a business profile on Facebook.
  • How it works – the basics
  • How it works – the advanced and little known features
  • Etiquette on Facebook
  • Getting your message across on Facebook
  • Building your brand on Facebook
  • Connecting and research with Facebook
  • Creating new customers and keeping them
  • Driving visitors to your website through Facebook
  • Enhancing your Facebook activity
  • Direct communication with your Facebook ‘friends’
  • Generating leads through Facebook for offline follow-up
  • Essential third party tools and applications
  • Facebook and legal implications
  • Your company on Facebook
  • Your competitors on Facebook
  • The sector in which you operate and Facebook trends
  • Achieving your company/organisation goals on Facebook
Facebook Training
Training Facebook Training

Onze voordelen :

  • Type of training: Inter-company, intra-company and individual
  • 100% flexible & personalised training : You choose the place, the dates and the training program
  • Offer request : Response within 24 hours
  • 50% discount for SME’s from Brussels-Capital Region
  • Free parking, lunch & drinks
  • Free use of our Digital Competence Centre: Manuals, courses, exercises, …

PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com

Social Media Revolution 2015: Facebook tops Google?

Social Media Revolution 2015: Facebook tops Google?

Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.[citation needed] Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

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PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com

The Social Media Revolution 2015: what to now for marketing?

Were you aware that over half of the world’s population is under 30 years old, and that 96% of Millenials have joined a social network? Did you know that, if Facebook were a nation, it would be the third largest in the world? Well, now you do.

cropped-bandeau-pixystree-training-center-in-brussels.jpg

 

PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com

Media Watch: France 24 in english from youtube tv 10.000 videos about New média

Media Watch: France 24 in english from youtube tv 10.000 videos about New média

PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com

NEW MEDIA: Twitter Bug Randomly Swaps Out Avatars For Some Accounts, Profile Settings Now Disabled

training-business-photoshop-illustrator-indesign-kerkyra-grece
training-business-photoshop-illustrator-indesign-kerkyra-grece

 

Well here’s a Twitter bug that is kind of alarming. Apparently, for some verified accounts, avatars were swapped out with other random users’.

Currently, the profile settings are disabled for all users, so you’re stuck with what you have now. Can you imagine trying to tweet and seeing some random Joe in your place? Yeah, weird.

Here’s what the company had to say on the matter a few hours ago:

Support

@Support
We’re investigating an issue with background images and profile photos on @verified accounts. We’ll get this resolved ASAP.
15 Sep 12 ReplyRetweetFavorite

Support

@Support
We have temporarily disabled profile settings changes for all users. Our apologies for the inconvenience. Thank you for bearing with us.
15 Sep 12 ReplyRetweetFavorite
Digg was affected:

I’m pretty positive that this isn’t 500′s Dave McClure:

Here’s what you see if you try to enter the profile settings area:

All kidding aside, this is a very serious issue. It’s flat-out odd to think of a time where you could be potentially locked out of your Facebook settings, so this is pretty sad to see from Twitter.

A Twitter representative tells us that the company is indeed “looking into it.”

This is developing.

NEW MEDIA: iPhone 5 Unlocked U.S. Pricing: $649 (16GB), $749 (32GB), And $849 (64GB)

source: techcrunch.com

Apple’s website now shows the unlocked pricing for the iPhone 5 in the U.S. Using the site’s compare tool, you can see that the 16GB model starts at $649, with the 32GB version costing $749, and the 64GB top-tier configuration running $849.

That’s the same that the iPhone 4S used to cost unlocked, and it’s a considerable additional expense above and beyond the on-contract price, but you get a couple of advantages.

First, you’re not locked into a lengthy carrier contract, which is useful if you suddenly have to move. You can also then use the iPhone on T-Mobile, which is in the process of deploying a network on the 1,900 MHz spectrum that will finally let the iPhone achieve top mobile broadband speeds on the U.S.’s fourth-largest carrier.

Choosing which unlocked device to buy will be important, however, as there are three variations that provide overseas LTE support, support for U.S. and Canada LTE networks on the 700 MHz frequency, and support for Sprint and Verizon LTE networks respectively.

Pre-orders for the iPhone 5 start at 12:01 AM PT Friday, so get your motors running.

Update: Apple has since scrubbed any mention of unlocked iPhone pricing from its site. Here’s screenshot we got before it was taken down, which seems to have only happened after the ordering system went live.

NEW MEDIA: Report: Pinterest’s Growth Slows, But Still On Track To Pass Yahoo Organic Traffic In August

source: http://techcrunch.com/2012/08/07/report-pinterests-growth-slows-but-still-on-track-to-pass-yahoo-referrals-in-august/

After months of hype, it’s been pretty quiet around Pinterest for the last few weeks. According to the latest data we just received from Shareaholic, however, the social photo sharing site is still growing quickly, though judging from the company’s referral data, Pinterest’s growth has slowed down a bit since June. From May to June Pinterest’s referral traffic to Shareaholic’s network of about 200,000 sites grew by 43.7%. From June to July, it “only” increased by 15.97%. Even at this slower growth rate, Pinterest is still on track to surpass organic traffic from Yahoo in August. This, says Shareaholic, means Pinterest will soon be the fourth largest traffic source in the world.

Today, Pinterest already drives more traffic to sites that use Shareaholic than Bing and Twitter and it’s only 0.10% away from overtaking Yahoo. Google, of course, remains the largest driver of traffic to the company’s member sites, followed by Facebook and – for the time being – Yahoo.

As our own Sarah Perez reported a few weeks ago, it was only in June that Pinterest passed Bing, Twitter and Stumbleupon in the company’s rankings.

Google+, by the way, doesn’t even appear in Shareaholic’s graphs, but as a company spokesperson told me earlier today, it accounted for a minuscule 0.06% of its referral traffic last month.

Shareaholic says its data is based on referral traffic to more than 200,000 publishers who reach more than 270 million people each month. It’s important to keep in mind that this data doesn’t necessarily reflect the Internet as a whole, but the company’s data has generally been quite similar to what we’ve seen from other third-party analytics services.

CONTACT US :

Avenue de l’indépendance Belge 58
1081 Bruxelles

Tel : +32 2 412 04 10

Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@jlgestion.be

21 Avenue le Corbusier
59042 Lille Cedex

Tel : +33 3 59 81 17 85
Fax : +33 3 59 81 17 81
Gsm : +32 477 789 445
Email : selossej@jlgestion.be

AMSTERDAM

Keizersgracht 62-64
1015 CS Amsterdam

Tel : +31 20 520 68 77
Fax : +31 20 520 75 10
Gsm : +32 477 789 445
Email : selossej@jlgestion.be

  • Type of training: Inter-company, intra-company and individual
  • 100% flexible & personalised training : You choose the place, the dates and the training program
  • Offer request : Response within 24 hours
  • 50% discount for SME’s from Brussels-Capital Region
  • Free parking, lunch & drinks
  • Free use of our Digital Competence Centre: Manuals, courses, exercises, …

NEW MEDIA – Report: Pinterest Beats Yahoo Organic Traffic, Making It 4th Largest Traffic Driver Worldwide

source: http://techcrunch.com/2012/09/06/report-pinterest-beats-yahoo-organic-traffic-making-it-4th-largest-traffic-driver-worldwide/

training-tailor-made-computer-it-ict

 

Although reports trickling in are raising questions around Pinterest’s ability to convert its network of enthusiastic photo sharers to e-commerce shoppers, the site itself is still growing quickly. According to new data released by Shareaholic this morning, Pinterest has beaten out Yahoo organic traffic, making Pinterest the fourth largest traffic driver worldwide. In addition, the company found that Google, Yahoo, and Bing organic traffic decreased by 15.63% on average since January, which the firm speculates may indicate more people are discovering content through social sites like Pinterest.

But it could also be because Shareaholic’s data, which comes from a network of 200,000 publishers using its social sharing and content analysis tools, is more likely to reflect an engaged community where people are comfortable with using social networking sites to perform searches. In other words, it’s not a big picture study here – just a slice.

That being said, Shareaholic predicted Pinterest was on track to pass Yahoo organic traffic back in August, after watching trends on its network related to the social network’s growth. From May to June, Pinterest’s referral traffic grew by 43.7% and from June to July, it grew by 15.97% – a slowdown, yes, but still a decent climb. And from July to August, Pinterest grew again, this time by 33.33% – that is, by 1.38% of the traffic to 1.84% of the traffic.

The social network also sent more referral traffic than Google+, LinkedIn and YouTube combined in January, Twitter in February, and StumbleUpon, Bing, and Google referral traffic in June. However, it’s still far, far behind Google organic traffic, as well as direct and Facebook referral traffic.

Pinterest’s growth, of course, is notable. But it also puts pressure on the company to figure out its path to monetization now that it has all these eyeballs. As one e-commerce startup put it recently (source: shopping service Kaleidoscope’s Director of Business Development, Sarah Kunst), “Pinterest is a great firehose of traffic, but the users don’t necessarily become weekly active or daily active users.” However, the world’s largest retailer, Walmart, is making plans to include trending “pins” (Pinterest posts) as one of the signals it listens to in its newly revealed e-commerce search engine. At the time, Sri Subramaniam, VP of Engineering at @WalmartLabs, told me that the retailer thinks that the act of pinning can signal buying “intent.” But if the social network can’t map that intent to purchases, its ability to woo advertisers (brands and merchants alike) will be limited. That perhaps leaves its only exit possibility as an acquisition. (Hmm, is anyone else thinking about a Yahoo+Flickr mashup?)

NEW MEDIA – Alibaba VP In Response To Google Smackdown: ‘Will Someone Please Ask Google To Define Android?’

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While Marissa Mayer is busy trying to figure out what to do with Yahoo’s new $4.5 billion in cash — recently gained from selling 20 percent of its holdings in Alibaba back to, well, Alibaba — the Chinese web and eCommerce giant has recently been in a heated exchange with Yahoo’s old pal, Google.

The fun apparently began after Taiwanese PC maker Acer cancelled the launch of its new phone in China — an event for which there was quite a bit of anticipation. As things progressed, it became clear that, in fact, Google was at least partially responsible for delaying the launch of the phone. Why? Long story short: Google objected to Acer using a rival OS in its new phone, according to the WSJ.

The rival OS in question is, of course, Aliyun — Alibaba’s first self-developed mobile operating system. Naturally, Alibaba was none to happy about Google’s apparent interference. In frustration over the exchange, Alibaba VP John Spelich told TechInAsia: “Will someone please ask Google to Define Android?”

I like to picture this quote in caplocks, preceded by an exclamation like “GAH!” and a double-handed cheek smack. Not just because I’m a member of the media and I enjoy good drama (no, you can’t have any of my popcorn), but also because I think there are a number of people who might agree — if not with this statement — with the sentiment. Maybe this will be impetus for Android to take a page out of Firefox’s book and get trademarked (while remaining open sourced).

But, wait, what’s the backstory here? Well, I’m glad you asked. In the same WSJ story referenced before (unfortunately and somewhat ironically, it’s behind a paywall), but Google’s reason for meddling in Acer’s Aliyun launch was, of course, that Acer had totally given it a promise ring and because Aliyun is playing fast and loose with Google’s mobile things (i.e. it’s not compatible):

[Acer has] committed to building one Android platform and to not ship non-compatible Android devices … Compatibility is at the heart of the Android ecosystem and ensures a consistent experience for developers, manufacturers and consumers. Non-compatible versions of Android, like Aliyun, weaken the ecosystem.

So, basically what Google is saying is that Aliyun is running a non-compatible version of Android. And, hey, if that’s true, Google has a very good reason to rain on Acer and Aliyun’s parade. Clearly, trying to take the high road, Android published this nicely written little run-down of compatibility earlier today. The biggest takeaway: The most important external factor that, in Google’s words, can weaken the Android ecosystem as a whole is “incompatibilities between implementations of Android.”

And, again, this makes sense. The chain is only as strong as the weakest link, if some developer implements a utility function poorly, then apps don’t run as well across devices, consumers get a bad user experience, developers leave — you get it, the thing falls apart.

Okay, so the blog post is a veiled way of saying, “Quit making the system suck.” Of course, it does betray a little sour grapes from Google, which doesn’t make any money yet from Google Play in China, and was clearly not happy with one of its OEM partners using a competitive OS, even if “incompatible.”

Android Top Dog Andy Rubin weighed in tonight on his Google+ profile (which is getting ridiculous, by the way … thank god Dick Costolo doesn’t respond to every question in a tweet), saying that he/Google were very surprised by Alibaba’s CSO Zeng Ming quote that Aliyun “wants to be the Android of China,” especially when, Rubin says, the “Aliyun OS incorporates the Android runtime and was apparently derived from Android.”

Take that, Aliyun. Rubin 1, Aliyun 0. He might as well have just said, “but wait, Android is going to be the Android of China, whether you like it or not.” After all, Android already has 68 percent of smartphone sales there.

Rubin continued:

Based on our analysis of the apps available at http://apps.aliyun.com, the platform tries to, but does not succeed in being compatible.

It’s easy to be Android compatible, the OHA supplies all the tools and details on how to do it. Check out this blog post that explains how we think about compatibility and how it relates to the ecosystem we worked hard to build. [He then links to the “compatibility” blog post.]

Google victory, right? Well, er, sort of.

Apparently, Google had been pressuring Acer to call off the event for awhile, as this wasn’t the first phone that launched with the supposedly forked Android OS. Also of not here, apparently Acer (as an OHA signatory) agreed not to market/implement an Android fork that is not Android compatible. SO, there’s that. Not a surprise then that Acer’s attempt to launch an Aliyun smartphone didn’t sit too well with Google and that it would try to enforce this agreement.

Of course, at the root of this is the compatibility issue, and whether or not Aliyun is an offender to begin with — whether or not it’s actually a forked Android OS at all. To that point, Aliyun claims that its OS is built from the ground up and is Linux-based, so it’s technically not part of the Android ecosystem. Meaning, then, that it wouldn’t be beholden to dealing with OHA regulations/requirements.

As John Spelich said in response to Google’s statement and then later added to his thoughts in a quote in TIA:

Aliyun OS is not part of the Android ecosystem so of course Aliyun OS is not and does not have to be compatible with Android. It is ironic that a company that talks freely about openness is espousing a closed ecosystem.

This is like saying that because they own the Googleplex in Mountain View, therefore anyone who builds in Mountain View is part of the Googleplex.

Of course, Aliyun is trying to play both sides — remain separate from the Android ecosystem, while being Android binary-compatible. Although it does say its focus is on web apps. Obviously, what tipped off Rubin (as he alludes to in his Google+ post) and Google was the fact that Aliyun is running Android apps. It can’t have it both ways, so if it drops the APK, perhaps Google wouldn’t block the rim…

It’s obviously somewhat of a mess, and Google certainly doesn’t seem to be eager to back down, and Aliyun is staying firm in the fact that it’s NOT actually a forked Android OS and therefore Google is being unreasonable in its demands. If you side with Aliyun in this debate, given Google’s tireless championing of “open” technology, it would be hard not to see the company’s actions as at least a little bit hypocritical in this context. Especially given that this makes Google look like it’s trying to “control” its ecosystem. Probably because it is. Understandable? Yes. As “open” as Google claims? Probably not.

As Jon mentions, Google’s policy on incompatibility is, at the very least, inconsistent. If you take the opposing view, that Aliyun is actually guilty, then one could contend that Google should have enforced the same takedown for Haier, which could be subjet to the same “Android forked OS” (or incompatibility) accusation.

At any rate, I think we can now be sure that Samsung won’t be bringing its own forked OS to the table anytime soon.