Category Archives: Pinterest

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The Social Media Revolution 2015: what to now for marketing?

Were you aware that over half of the world’s population is under 30 years old, and that 96% of Millenials have joined a social network? Did you know that, if Facebook were a nation, it would be the third largest in the world? Well, now you do.

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PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
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Email : selossej@pixystree.com

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Media Watch: France 24 in english from youtube tv 10.000 videos about New média

Media Watch: France 24 in english from youtube tv 10.000 videos about New média

PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com

NEW MEDIA: Report: Pinterest’s Growth Slows, But Still On Track To Pass Yahoo Organic Traffic In August

source: http://techcrunch.com/2012/08/07/report-pinterests-growth-slows-but-still-on-track-to-pass-yahoo-referrals-in-august/

After months of hype, it’s been pretty quiet around Pinterest for the last few weeks. According to the latest data we just received from Shareaholic, however, the social photo sharing site is still growing quickly, though judging from the company’s referral data, Pinterest’s growth has slowed down a bit since June. From May to June Pinterest’s referral traffic to Shareaholic’s network of about 200,000 sites grew by 43.7%. From June to July, it “only” increased by 15.97%. Even at this slower growth rate, Pinterest is still on track to surpass organic traffic from Yahoo in August. This, says Shareaholic, means Pinterest will soon be the fourth largest traffic source in the world.

Today, Pinterest already drives more traffic to sites that use Shareaholic than Bing and Twitter and it’s only 0.10% away from overtaking Yahoo. Google, of course, remains the largest driver of traffic to the company’s member sites, followed by Facebook and – for the time being – Yahoo.

As our own Sarah Perez reported a few weeks ago, it was only in June that Pinterest passed Bing, Twitter and Stumbleupon in the company’s rankings.

Google+, by the way, doesn’t even appear in Shareaholic’s graphs, but as a company spokesperson told me earlier today, it accounted for a minuscule 0.06% of its referral traffic last month.

Shareaholic says its data is based on referral traffic to more than 200,000 publishers who reach more than 270 million people each month. It’s important to keep in mind that this data doesn’t necessarily reflect the Internet as a whole, but the company’s data has generally been quite similar to what we’ve seen from other third-party analytics services.

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NEW MEDIA – Report: Pinterest Beats Yahoo Organic Traffic, Making It 4th Largest Traffic Driver Worldwide

source: http://techcrunch.com/2012/09/06/report-pinterest-beats-yahoo-organic-traffic-making-it-4th-largest-traffic-driver-worldwide/

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Although reports trickling in are raising questions around Pinterest’s ability to convert its network of enthusiastic photo sharers to e-commerce shoppers, the site itself is still growing quickly. According to new data released by Shareaholic this morning, Pinterest has beaten out Yahoo organic traffic, making Pinterest the fourth largest traffic driver worldwide. In addition, the company found that Google, Yahoo, and Bing organic traffic decreased by 15.63% on average since January, which the firm speculates may indicate more people are discovering content through social sites like Pinterest.

But it could also be because Shareaholic’s data, which comes from a network of 200,000 publishers using its social sharing and content analysis tools, is more likely to reflect an engaged community where people are comfortable with using social networking sites to perform searches. In other words, it’s not a big picture study here – just a slice.

That being said, Shareaholic predicted Pinterest was on track to pass Yahoo organic traffic back in August, after watching trends on its network related to the social network’s growth. From May to June, Pinterest’s referral traffic grew by 43.7% and from June to July, it grew by 15.97% – a slowdown, yes, but still a decent climb. And from July to August, Pinterest grew again, this time by 33.33% – that is, by 1.38% of the traffic to 1.84% of the traffic.

The social network also sent more referral traffic than Google+, LinkedIn and YouTube combined in January, Twitter in February, and StumbleUpon, Bing, and Google referral traffic in June. However, it’s still far, far behind Google organic traffic, as well as direct and Facebook referral traffic.

Pinterest’s growth, of course, is notable. But it also puts pressure on the company to figure out its path to monetization now that it has all these eyeballs. As one e-commerce startup put it recently (source: shopping service Kaleidoscope’s Director of Business Development, Sarah Kunst), “Pinterest is a great firehose of traffic, but the users don’t necessarily become weekly active or daily active users.” However, the world’s largest retailer, Walmart, is making plans to include trending “pins” (Pinterest posts) as one of the signals it listens to in its newly revealed e-commerce search engine. At the time, Sri Subramaniam, VP of Engineering at @WalmartLabs, told me that the retailer thinks that the act of pinning can signal buying “intent.” But if the social network can’t map that intent to purchases, its ability to woo advertisers (brands and merchants alike) will be limited. That perhaps leaves its only exit possibility as an acquisition. (Hmm, is anyone else thinking about a Yahoo+Flickr mashup?)

Actuality – Pinterest – The One That Got Away: Kevin Rose Passed On Pinterest At A $5M Valuation – PINTEREST

 

We had the chance to catch up with entrepreneur and investor Kevin Rose during TechCrunch Disrupt, asking him about a multitude of startup zeitgeist topics, including the Y Combinator versus Google Ventures kerfuffle and what today’s high seed stage valuations mean for entrepreneurs. Rose held that high valuations sometimes turns off potential investors, and then brought up how he had passed on investing in Pinterest at a $5 million valuation, as an example.

Paul Graham‘s warning about Google Ventures undercutting existing valuation caps for seed rounds sent ripples throughout the tech and tech media gossip circles last week, but Rose held that it wasn’t common practice for Google Ventures to lowball startups.

“We have a $200 million yearly fund, it really doesn’t move the needle one way or another if a company is an $8 million or a $10 million cap or a $12 million cap,” he said. “But for me personally, I’m not going to invest in something that is over valued.” Rose brought up the case of BufferBox, where Google Ventures eventually accepted that startup’s valuation cap. (Rose referred to Bufferbox and Clever as some of the best and brightest prospects in the current YC class).

Rose did however warn against the perils of overvaluations, “When you drive valuations up you’re getting rid of a lot of good investors.” He said that Pinterest CEO Ben Silbermann showed him the platform about three or four years ago, offering him an angel investment opportunity at a $5 million valuation. “At the time I thought, wow, that’s really high,” Rose said. He called Pinterest “the one that will forever have got away” and confirmed that the startup had seen “really decent traction” at that point.

In hindsight, a basic $25k investment in Pinterest at $5 million valuation would mean $7.5 million in value at its current $1.5 billion valuation, a $50k investment would be now worth about $15 million.

“You go in there now and you see some of these companies that don’t have a fraction of the traction that Pinterest had at that time with valuations at three times as much,” Rose said, “It’s hard to figure out where we are in the bubble lifecycle and when is that going to correct itself.”

Or if some of those of “overvalued” companies are actually budding Pinterests.