Category Archives: New media

Training WordPress Training – 3 days

Class overview :

In this WordPress training class, you will start with the basics of setting up WordPress and learn how to create and maintain a successful WordPress site.

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Class goals :

  • Learn how to get started with WordPress, create new content, and import existing content.
  • Learn to change what appears on a home page, blog post, and more.
  • Learn to handle media uploads, audio/video players, and podcasting.
  • Learn to create themes, widgets, and plugins.
  • Learn to publish, move, maintain, and secure your WordPress sites.

Content of WordPress Training

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Training Adobe Photoshop Level 2 – 2 days

Class overview :

You have familiarized yourself with the basic image editing tools of Adobe Photoshop. Now, you need to manage images for optimal web and print display. In this course, you’ll work with advanced image handling tools and features available in Photoshop.

Class goals :

  • Work with advanced image handling tools and features available in Photoshop.
  • Create images for use on the web.
  • Prepare images to be viewed across different platforms.
  • Manage color in a Photoshop image.
  • Use the advanced image and video support features available in Photoshop.
  • Automate Photoshop tasks.
  • Incorporate the use of variables in a Photoshop composition

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Continue reading Training Adobe Photoshop Level 2 – 2 days

Training Moodle™ Course Creator Workshop – 2 days

Class overview :

Course creators need to plan and develop effective, engaging courses and activities and often within a short lead-time. Moodle™ is an extensive, flexible and feature rich application that can take weeks or months to fully understand if you try an unstructured, ad hoc approach.

Class goals :

On this Moodle™ training course, delegates will learn how to:

  • Set up a course from scratch identifying the key settings that impact on the format and management of the course
  • Upload and manage your own resources and make them available to participants
  • Create online resources and weblinks and make them available to participants
  • Create activities for assessment, collaboration and communication using a range of Moodle™ tools
  • Monitor participant activity within a course
  • Re-use and archive activities and courses

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Training Introduction to Social Media Training – 2 days

Class overview :

This Introduction to Social Media training class is an overview class targeting managers and decision makers. The course addresses what social media is and how businesses can use it. Unlike other social media courses, we do not try to convince you that you must be using social media. Rather, this social media course gives you the tools and knowledge you need to make that decision for yourself. The class introduces social media sites such as Facebook, Twitter, LinkedIn, YouTube, and Google+, and social media tools such as blogs and wikis.

Class goals :

Continue reading Training Introduction to Social Media Training – 2 days

Training Social Media for Technology Products – 1 day

Class overview :

This session has a unique social media approach, for companies aiming to promote a technology product. It provides valuable hands-on techniques and tools to understand and harness the opportunities of strategic social networks for your business.

Class goals :

  • How to make your brand /product  more visible in search and through social networks
  • How to create a system that will allow you to execute your daily promotional activities in an organised and measurable way.
  • How to proactively engage with people in the different platforms and enhance your brand reputation online.
  • How to audit and monitor the online environment – what is being said about your brand/ organisation/ competitors / industry.
  • How to leverage promotions blending online and offline activities.

Content of Social Media for Technology Products

Continue reading Training Social Media for Technology Products – 1 day

Training Social Media for Business Networking – 1 day

Class overview :

This session has a unique social media approach (in plain English), for business professionals, aiming to use social media to strategically connect with other people, build a solid reputation and long term business relationships. It provides valuable hands-on techniques and tools to understand and harness the opportunities of strategic social networks.

Class goals :

  • How to make your personal brand and services more visible in search and through social networks
  • How to create a system that will allow you to execute your daily promotional activities in an organised and measurable way.
  • How to proactively engage with professionals in the different platforms to achieve results & enhance your online brand reputation.
  • How to audit and monitor the online environment – what is being said about your brand/ organisation/ competitors / industry.
  • How to leverage your reputation blending online and offline activities.

Content of Social Media for Business Networking

We prepare all our social media trainings based on client’s objectives

  • Ideas to get your social media plans started
  • Choosing the platforms and devising a strategy
  • LinkedIn: Making relevant connections & building a powerful network
  • LinkedIn top features to leverage business connections
  • Integrating Social Media into Your Marketing Plan. Case studies
  • Twitter & Facebook Marketing
  • Business blogging
  • Online video for business networking and personal brand reputation (tool, resources and techniques)
  • Email marketing
  • How to make your personal brand and services more visible in search and through social networks
  • How to create a system that will allow you to execute your daily promotional activities in an organised and measurable way.
  • How to proactively engage with professionals in the different platforms to achieve results & enhance your online brand reputation.
  • How to audit and monitor the online environment – what is being said about your brand/ organisation/ competitors / industry.
  • How to leverage your reputation blending online and offline activities.
Social Media for Business Networking
Training Social Media for Business Networking

Onze voordelen :

  • Type of training: Inter-company, intra-company and individual
  • 100% flexible & personalised training : You choose the place, the dates and the training program
  • Offer request : Response within 24 hours
  • 50% discount for SME’s from Brussels-Capital Region
  • Free parking, lunch & drinks
  • Free use of our Digital Competence Centre: Manuals, courses, exercises, …

PIXYSTREE SCS
Rue Beeckmans, 53
1180 Bruxelles
Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com
http://www.pixystree.com

Training Podcasting Training – 2 days

Class overview :

This Podcasting training course is perfect for anyone looking to embed video or audio content online, or for subscription via Podcast. Video and audio content has become an important element of Social Media and online marketing, and making good quality Podcasts available can not only enhance your organisation’s reputation and brand, but help to increase your ranking in the major search engines and drive traffic to your site.

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Class goals :

On completion of this Podcasting course you will be able to:

  • Decide the best medium for your Podcasting project
  • Select the most effective format, frequency, duration and content for your Podcast
  • Understand the processes for publishing video and audio online
  • Design podcast sites for maximum impact, visibility, usability
  • Make the most of podcast distribution channels, listings and directories

Content of Podcasting Training

What is Podcasting?

  • Blogging & Vlogging
  • Podcasting vs. Embedding
  • Using RSS

What makes a good Podcast?

  • Assessing the competition
  • Format
  • Audio vs Video
  • Duration
  • Content

Setting up a home for your Podcast

  • Where is the best place to publish? Existing website, new domain, blog?
  • Hosting considerations
  • Evaluating blogging platforms

Choosing Podcast encoding options for:

  • Web
  • Mobile
  • TV

File naming & ID3 tags

Posting your Podcast

  • Considerations when uploading
  • Selecting a title
  • Writing a description optimised for SEO,
  • Images
  • Tags

Podcast subscriptions using RSS

Maximise your Podcast’s visibility

  • Directory listings
  • Pingbacks
  • iTunes

Podcasting tips & tweaks

  • Overview of plugins
  • Usability
  • Getting maximum impact from your podcast

Onze voordelen :

  • Type of training: Inter-company, intra-company and individual
  • 100% flexible & personalised training : You choose the place, the dates and the training program
  • Offer request : Response within 24 hours
  • 50% discount for SME’s from Brussels-Capital Region
  • Free parking, lunch & drinks
  • Free use of our Digital Competence Centre: Manuals, courses, exercises, …

PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com

Training Social Media for Recruitment – 1 day

Class overview :

This session has a unique social media approach, for professionals in the recruitment field, aiming to use social media to recruit for talent, build brand awareness, reputation and a solid community. It provides valuable hands-on techniques and tools to understand and harness the opportunities of strategic social networks.

Class goals :

  • How to make your brand and recruitment services more visible in search and through social networks
  • How to create a system that will allow you to execute your daily promotional activities in an organised and measurable way.
  • How to proactively engage with professionals in the different platforms and enhance your brand reputation online.
  • How to audit and monitor the online environment – what is being said about your brand/ organisation/ competitors / industry.
  • How to leverage reputation blending online and offline activities.

Content of Social Media for Recruitment

We prepare all our social media trainings based on client’s objectives

  • Ideas to get your social media plans started
  • Choosing the platforms and devising a strategy
  • LinkedIn: Making relevant connections & building a powerful network
  • LinkedIn features for recruiters
  • Integrating Social Media into Your Marketing Plan. Case studies
  • Twitter & Facebook Marketing
  • Business blogging
  • Online video for Recruitment companies: services, reputation  and brand promotion (tool, resources and techniques)
  • Email marketing
  • How to make your brand and recruitment services more visible in search and through social networks
  • How to create a system that will allow you to execute your daily promotional activities in an organised and measurable way.
  • How to proactively engage with professionals in the different platforms and enhance your brand reputation online.
  • How to audit and monitor the online environment – what is being said about your brand/ organisation/ competitors / industry.
  • How to leverage reputation blending online and offline activities.
Social Media for Recruitment
Training Social Media for Recruitment

Onze voordelen :

  • Type of training: Inter-company, intra-company and individual
  • 100% flexible & personalised training : You choose the place, the dates and the training program
  • Offer request : Response within 24 hours
  • 50% discount for SME’s from Brussels-Capital Region
  • Free parking, lunch & drinks
  • Free use of our Digital Competence Centre: Manuals, courses, exercises, …

PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com

Training Social Media for Business to Business – 1 day

Class overview :

This session has a unique social media approach, for B2B professionals aiming to improve communication and increase brand awareness, reputation and community. It provides valuable hands-on techniques and tools to understand and harness the opportunities of strategic social networks.

Class goals :

  • How to make your brand and B2B products / services more visible in search and through social networks
  • How to create a system that will allow you to execute your daily promotional activities in an organised and measurable way.
  • How to proactively engage with professionals in the different platforms and enhance your brand reputation online.
  • How to audit and monitor the online environment – what is being said about your brand/ organisation/ competitors / industry.

Content of Social Media for Business to Business

We prepare all our social media trainings based on client’s objectives

  • Ideas to get your B2B social media plans started
  • Choosing the platforms and devising a strategy
  • LinkedIn: Making relevant connections & building a powerful network
  • Integrating Social Media into Your Marketing Plan. Case studies
  • Twitter & Facebook Marketing
  • Business blogging
  • Online video for B2B: products, services, reputation  and brand promotion (tool, resources and techniques)
  • Email marketing
Social Media for Business to Business
Training Social Media for Business to Business

Onze voordelen :

  • Type of training: Inter-company, intra-company and individual
  • 100% flexible & personalised training : You choose the place, the dates and the training program
  • Offer request : Response within 24 hours
  • 50% discount for SME’s from Brussels-Capital Region
  • Free parking, lunch & drinks
  • Free use of our Digital Competence Centre: Manuals, courses, exercises, …

PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com

Training Facebook Training – 1 day

Class overview :

Nothing comes even close to competing with Facebook in terms of its user base, communicative powers and ability to connect people – and businesses with their customers and potential consumer base.

Class goals :

We teach you how to engage with customers, attract new people to your brand and products and how to create a Facebook page that will work in tandem with your existing advertising or website.

Our course is tailored to suit all levels of IT literacy (though it is generally preferable if delegates are proficient in the use of a computer and and have experience of using the internet) and imparts the essential building blocks for your company to drive a Facebook strategy forward through our training. However, it is in its tailored content that our course excels.

Content of Facebook Training

  • An introduction to Social Media and Facebook in particular
  • What is Facebook and why do so many people use it?
  • What are the business benefits of a Facebook profile?
  • The ground rules; the major do’s and don’t about creating a business profile on Facebook.
  • How it works – the basics
  • How it works – the advanced and little known features
  • Etiquette on Facebook
  • Getting your message across on Facebook
  • Building your brand on Facebook
  • Connecting and research with Facebook
  • Creating new customers and keeping them
  • Driving visitors to your website through Facebook
  • Enhancing your Facebook activity
  • Direct communication with your Facebook ‘friends’
  • Generating leads through Facebook for offline follow-up
  • Essential third party tools and applications
  • Facebook and legal implications
  • Your company on Facebook
  • Your competitors on Facebook
  • The sector in which you operate and Facebook trends
  • Achieving your company/organisation goals on Facebook
Facebook Training
Training Facebook Training

Onze voordelen :

  • Type of training: Inter-company, intra-company and individual
  • 100% flexible & personalised training : You choose the place, the dates and the training program
  • Offer request : Response within 24 hours
  • 50% discount for SME’s from Brussels-Capital Region
  • Free parking, lunch & drinks
  • Free use of our Digital Competence Centre: Manuals, courses, exercises, …

PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com