Tag Archives: facebook

Training Introduction to Social Media Training – 2 days

Class overview :

This Introduction to Social Media training class is an overview class targeting managers and decision makers. The course addresses what social media is and how businesses can use it. Unlike other social media courses, we do not try to convince you that you must be using social media. Rather, this social media course gives you the tools and knowledge you need to make that decision for yourself. The class introduces social media sites such as Facebook, Twitter, LinkedIn, YouTube, and Google+, and social media tools such as blogs and wikis.

Class goals :

Continue reading Training Introduction to Social Media Training – 2 days

Advertisements

Training Facebook Training – 1 day

Class overview :

Nothing comes even close to competing with Facebook in terms of its user base, communicative powers and ability to connect people – and businesses with their customers and potential consumer base.

Class goals :

We teach you how to engage with customers, attract new people to your brand and products and how to create a Facebook page that will work in tandem with your existing advertising or website.

Our course is tailored to suit all levels of IT literacy (though it is generally preferable if delegates are proficient in the use of a computer and and have experience of using the internet) and imparts the essential building blocks for your company to drive a Facebook strategy forward through our training. However, it is in its tailored content that our course excels.

Content of Facebook Training

  • An introduction to Social Media and Facebook in particular
  • What is Facebook and why do so many people use it?
  • What are the business benefits of a Facebook profile?
  • The ground rules; the major do’s and don’t about creating a business profile on Facebook.
  • How it works – the basics
  • How it works – the advanced and little known features
  • Etiquette on Facebook
  • Getting your message across on Facebook
  • Building your brand on Facebook
  • Connecting and research with Facebook
  • Creating new customers and keeping them
  • Driving visitors to your website through Facebook
  • Enhancing your Facebook activity
  • Direct communication with your Facebook ‘friends’
  • Generating leads through Facebook for offline follow-up
  • Essential third party tools and applications
  • Facebook and legal implications
  • Your company on Facebook
  • Your competitors on Facebook
  • The sector in which you operate and Facebook trends
  • Achieving your company/organisation goals on Facebook
Facebook Training
Training Facebook Training

Onze voordelen :

  • Type of training: Inter-company, intra-company and individual
  • 100% flexible & personalised training : You choose the place, the dates and the training program
  • Offer request : Response within 24 hours
  • 50% discount for SME’s from Brussels-Capital Region
  • Free parking, lunch & drinks
  • Free use of our Digital Competence Centre: Manuals, courses, exercises, …

PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com

Social Media Revolution 2015: Facebook tops Google?

Social Media Revolution 2015: Facebook tops Google?

Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.[citation needed] Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

cropped-bandeau-pixystree-training-center-in-brussels.jpg

 

PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com

The Social Media Revolution 2015: what to now for marketing?

Were you aware that over half of the world’s population is under 30 years old, and that 96% of Millenials have joined a social network? Did you know that, if Facebook were a nation, it would be the third largest in the world? Well, now you do.

cropped-bandeau-pixystree-training-center-in-brussels.jpg

 

PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com

Actuality New Media – Zuckerberg Shows He’s The Right Man For The Job. Now That Job Needs Doing

Source: http://techcrunch.com/2012/09/11/zuckerberg-the-leader/

best-computer-training-in-corfu-town

This was no sweaty, hoodie-clad boy genius. Today at TechCrunch Disrupt, Mark Zuckerberg demonstrated he’s a business man, a mobile product visionary, and most importantly, a leader Facebook’s employees can look up to.

Speaking quickly but confidently, he admitted mistakes. But Zuck’s accomplishment today was meeting his biggest questions and criticisms head on. With the smile of man holding a royal flush, he laid out his vision for the next phase of Facebook’s evolution: a mobile-first product we love to use but that gives advertisers unique ways to reach us through the devices we can’t put down.

Zuckerberg began by recapping Facebook’s IPO, noting that despite being “disappointed” with the $FB share price, “It’s not the first up and down that we ever had,” possibly in reference to past privacy stumbles.

He’s always run Facebook as a long-term company, delaying monetization in favor of the user experience. He espoused that value, noting that this is not the year to judge Facebook by. Instead, the next three to five years are the ones to watch as the company transitions from a web to mobile advertising company.

Before the money could start flowing, though, Facebook had to get its mobile product squared away. That meant Zuck owning up to drinking the mobile web Kool-Aid too soon. “Thebiggest mistake we made as a company was betting too much on HTML5.” While building native apps that were bacially just a wrapper for the mobile web standard let it experiment quickly, it made the apps run way too slow. “We burnt two years.”

But it’s on the right track with mobile product now. The latest version of the Facebook for iOS app ditched HTML5 and went all native, which will be its strategy from now on with a similar update for the Android app on the way.

Zuck said since the update, iOS users are consuming twice as many mobile news feed stories. That means twice the opportunity to serve ads, and could have been the moment of the talk most responsible for bumping up Facebook’s share price by 3.3% in after-hours trading. He drove this home, declaring “on mobile we are going to make a lot more money than on desktop.” That’s bold, but he has to do it without annoying users so much that they leave.

Facebook’s founder also took the opportunity to shut down some rumors while verifying others about the company’s future. “It’s a juicy thing to say we’re building a phone, which is why people want to write about it. But it’s so clearly the wrong strategy for us.” Instead he talked about being a social layer across every device.

On the other hand, Facebook is building a search engine, and that could be another way to keep Wall Street from jumping ship. “Facebook is pretty uniquely positioned to answer the questions people have. At some point we’ll do it. We have a team working on it.”

What was most reassuring wasn’t necessarily what Zuckerberg said, though, but how he said it. He seemed genuinely optimistic. Not quite stately or tranquil, but composed and mature. Facebook scored a huge war chest from its high-priced IPO, but many feared that the sinking price would crush morale, send veteran employees packing, and make it difficult  to hire new rockstars. Even if Zuck had come out will smart words, a hesitant demeanor or sense of confusion could have shook the confidence of his team and potential recruits.

Instead, Zuckerberg outlined his strategy with such depth and bravado that the typically fierce interviewer Michael Arrington seemed pressed back on his heels, having to repeatedly ask to ”unpack” the Facebook CEO’s statements. He no longer seems to begrudge his duties. Zuckerberg has come to grips with the fact that being CEO of a public company is a public position — that he can’t just be a maker.

When I first learned Arrington would be the interviewer, I imagined Zuck squirming under the heat of tough questions. But at just 28 years of age, Zuckerberg looked seasoned and firmly in command.

That’s fortunate, because what Facebook needs now is a commander-in-chief executive officer. One who can inspire his troops to follow him on the long road to mobile monetization. That though their stock might be worth half what it was four months ago, they shouldn’t leave or sell now. That the mission to connect the world is worth believing in.

But now the real work starts: Convincing advertisers that Facebook ads have superior reach, determining how to measure those ads to show their true worth, and designing them to be so subtle yet helpful that it can serve them at scale without scaring away the users.

Salesforce’s Answer To Facebook? Communities: A Private Social Network For You And Your Customers

 

Salesforce has officially closed its acquisition of Buddy Media, but it looks like it is far from closing the door on what it intends to do in the space of enterprise and social communication. Today the company announced Social Communities, a private social networking service where users can engage with customers and partners using some of the features that have largely become commonplace in this era of social media. These include user profiles, real-time feeds, trending topics, recommendations and influence measurement. The platform also incorporates the cloud-based business processes and database services that form the core of Salesforce’s business today. Set for a limited pilot in the autumn 2012, the service will be available generally in the second half of 2013.

The move looks like a clear salvo from Salesforce to competitors that are also converging on the nexus of social tools and enterprise services. They include Microsoft — which already has Sharepoint and is upping the ante now with Yammer; as well as smaller companies like Huddle and Hootsuite, which respectively offer cloud-based collaboration platforms and social media dashboards to serve the two sides of enterprises’ social media needs.

It is also another step in the increasing consumerization of enterprise services. Salesforce notes that nearly a quarter of all time spent online is spent on social networks like Facebook and that people access the Internet more from mobile devices than from desktops.

And what it also does is potentially extend out the kinds of customers that Salesforce can target with its services: if the comany’s ethos started as a cloud-based database for people to track and reach out to sales leads, this product shows how Saleforce could potentially use its platform for significantly more.

“Today, more than ever, companies need to put customers at the heart of their business,” said Doug Bewsher, senior vice president, Salesforce Chatter, in a statement. “With Salesforce Communities, enterprises will be able to break the boundaries of their companies, connecting them much closer to their customers and partners.”

The move is part of Salesforce’s push to capitalize on that surge in interest in social media services, both as a way for people to collaborate with each other, but in the sales and marketing world, as a way of monitoring how well a campaign or brand is resonating with consumers. In that sense, Salesforce Communities looks like an all-things-to-all-people product: not only is it a social network for users to interact with each other, but it can be used as a place for people to research and mine social information that is relevant to their sales and marketing goals. Buddy Media and Saleforce’s other holdings are not mentioned in the release, but this IP will presumably also be included in the mix. Among the features:

– the ability to create “customer service communities” as well as ad-hoc marketing communities for particular campaigns

– networks for companies to serve their partners, suppliers and distributors, “to drive more sales through seamless deal registration, access to proven sales tools and collaboration with the right experts.”

– creating social networks for specific functions, such as retailers ”delivering custom shopping experiences” and universities creating alumni networks.

There is even an element of Facebook Groups to Communities: One customer that is using it, GE Capital, noted that it had used the platform to deploy “more than 50 custom communities,” between the firm and its partner companies. ”Our goal was to build deeper relationships with our mid-size business partners across the world, and be seen as builders, not just bankers,” said Ian Forrest, vice president, Global Marketing, GE Capital, in a statement.

 

Company:Salesforce
Launch Date:1999
IPO:February 7, 2004, NYSE:CRM

Salesforce is an enterprise cloud computing company that provides business software on a subscription basis. The company is best known for its on-demand Customer Relationship Management (CRM) solutions. Salesforce was founded in 1999 by former Oracle executive Marc Benioff, and went public in June 2004. Salesforce has been a pioneer in developing enterprise platforms through its innovative AppExchange directory of on-demand applications, and its Force.com “Platform as a Service” (PaaS) API for extending Salesforce.