This Introduction to Social Media training class is an overview class targeting managers and decision makers. The course addresses what social media is and how businesses can use it. Unlike other social media courses, we do not try to convince you that you must be using social media. Rather, this social media course gives you the tools and knowledge you need to make that decision for yourself. The class introduces social media sites such as Facebook, Twitter, LinkedIn, YouTube, and Google+, and social media tools such as blogs and wikis.
Nothing comes even close to competing with Facebook in terms of its user base, communicative powers and ability to connect people – and businesses with their customers and potential consumer base.
Class goals :
We teach you how to engage with customers, attract new people to your brand and products and how to create a Facebook page that will work in tandem with your existing advertising or website.
Our course is tailored to suit all levels of IT literacy (though it is generally preferable if delegates are proficient in the use of a computer and and have experience of using the internet) and imparts the essential building blocks for your company to drive a Facebook strategy forward through our training. However, it is in its tailored content that our course excels.
Content of Facebook Training
An introduction to Social Media and Facebook in particular
What is Facebook and why do so many people use it?
What are the business benefits of a Facebook profile?
The ground rules; the major do’s and don’t about creating a business profile on Facebook.
How it works – the basics
How it works – the advanced and little known features
Etiquette on Facebook
Getting your message across on Facebook
Building your brand on Facebook
Connecting and research with Facebook
Creating new customers and keeping them
Driving visitors to your website through Facebook
Enhancing your Facebook activity
Direct communication with your Facebook ‘friends’
Generating leads through Facebook for offline follow-up
Essential third party tools and applications
Facebook and legal implications
Your company on Facebook
Your competitors on Facebook
The sector in which you operate and Facebook trends
Achieving your company/organisation goals on Facebook
Training Facebook Training
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favoured tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential customer base – not to mention your existing clients.
Class goals :
Our LinkedIn training course aims to focus on your business and how LinkedIn suits its purpose, products, clients and operating methods; we then teach you how to exploit the features of LinkedIn to your advantage. You’ll also learn how LinkedIn can integrate with other forms of social media and how it can provide a source of traffic through to any other online presence you may have.
All of our LinkedIn course content is delivered in a bespoke style. We won’t waste your time demonstrating things you’ll never use and you will come out of a 6 hour session with a much greater understanding of the site facilities and internet marketing potential. Furthemore, you’ll be able to do this with a clearer vision of your social media strategy in future.
Content of Linkedin Training
An introduction to LinkedIn
Why are so many businesses using it?
LinkedIn case studies – best of class examples
The ground rules; the major do’s and don’t about creating your LinkedIn presence
How it works – the basics
How it works – the advanced and little known features
Etiquette on LinkedIn
Getting your message across on LinkedIn
Building your brand on LinkedIn
Connecting and research with LinkedIn
Creating new customers and keeping them
Driving visitors to your website through LinkedIn
Enhancing your LinkedIn activity
Direct communication with your LinkedIn connections
Employee/staff buy-in
Third party tools and applications
LinkedIn and legal implications
Your competitors on LinkedIn
The sector in which you operate and LinkedIn trends
Training Linkedin Training
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
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