Tag Archives: new media

Training Podcasting Training – 2 days

Class overview :

This Podcasting training course is perfect for anyone looking to embed video or audio content online, or for subscription via Podcast. Video and audio content has become an important element of Social Media and online marketing, and making good quality Podcasts available can not only enhance your organisation’s reputation and brand, but help to increase your ranking in the major search engines and drive traffic to your site.

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Class goals :

On completion of this Podcasting course you will be able to:

  • Decide the best medium for your Podcasting project
  • Select the most effective format, frequency, duration and content for your Podcast
  • Understand the processes for publishing video and audio online
  • Design podcast sites for maximum impact, visibility, usability
  • Make the most of podcast distribution channels, listings and directories

Content of Podcasting Training

What is Podcasting?

  • Blogging & Vlogging
  • Podcasting vs. Embedding
  • Using RSS

What makes a good Podcast?

  • Assessing the competition
  • Format
  • Audio vs Video
  • Duration
  • Content

Setting up a home for your Podcast

  • Where is the best place to publish? Existing website, new domain, blog?
  • Hosting considerations
  • Evaluating blogging platforms

Choosing Podcast encoding options for:

  • Web
  • Mobile
  • TV

File naming & ID3 tags

Posting your Podcast

  • Considerations when uploading
  • Selecting a title
  • Writing a description optimised for SEO,
  • Images
  • Tags

Podcast subscriptions using RSS

Maximise your Podcast’s visibility

  • Directory listings
  • Pingbacks
  • iTunes

Podcasting tips & tweaks

  • Overview of plugins
  • Usability
  • Getting maximum impact from your podcast

Onze voordelen :

  • Type of training: Inter-company, intra-company and individual
  • 100% flexible & personalised training : You choose the place, the dates and the training program
  • Offer request : Response within 24 hours
  • 50% discount for SME’s from Brussels-Capital Region
  • Free parking, lunch & drinks
  • Free use of our Digital Competence Centre: Manuals, courses, exercises, …

PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com

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Training Facebook Training – 1 day

Class overview :

Nothing comes even close to competing with Facebook in terms of its user base, communicative powers and ability to connect people – and businesses with their customers and potential consumer base.

Class goals :

We teach you how to engage with customers, attract new people to your brand and products and how to create a Facebook page that will work in tandem with your existing advertising or website.

Our course is tailored to suit all levels of IT literacy (though it is generally preferable if delegates are proficient in the use of a computer and and have experience of using the internet) and imparts the essential building blocks for your company to drive a Facebook strategy forward through our training. However, it is in its tailored content that our course excels.

Content of Facebook Training

  • An introduction to Social Media and Facebook in particular
  • What is Facebook and why do so many people use it?
  • What are the business benefits of a Facebook profile?
  • The ground rules; the major do’s and don’t about creating a business profile on Facebook.
  • How it works – the basics
  • How it works – the advanced and little known features
  • Etiquette on Facebook
  • Getting your message across on Facebook
  • Building your brand on Facebook
  • Connecting and research with Facebook
  • Creating new customers and keeping them
  • Driving visitors to your website through Facebook
  • Enhancing your Facebook activity
  • Direct communication with your Facebook ‘friends’
  • Generating leads through Facebook for offline follow-up
  • Essential third party tools and applications
  • Facebook and legal implications
  • Your company on Facebook
  • Your competitors on Facebook
  • The sector in which you operate and Facebook trends
  • Achieving your company/organisation goals on Facebook
Facebook Training
Training Facebook Training

Onze voordelen :

  • Type of training: Inter-company, intra-company and individual
  • 100% flexible & personalised training : You choose the place, the dates and the training program
  • Offer request : Response within 24 hours
  • 50% discount for SME’s from Brussels-Capital Region
  • Free parking, lunch & drinks
  • Free use of our Digital Competence Centre: Manuals, courses, exercises, …

PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com

Training Twitter Training – 1 day

Class overview :

Twitter is widely acknowledged to be the fastest growing social media tool in the world. Growth, per month, has been estimated to be in excess of 1,000% in some months.

Class goals :

Harnessing the power of Twitter to build your brand awareness, drive sales and promote your company is something that most self respecting businesses now accept as being an opportunity they should not miss.

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Twitter is particularly powerful in its ability to promote a product or service to a previously untapped market. Its search engine means you can promote your brand in such a way that it will be seen by users you would have never otherwise had the opportunity to show your company to. It is exceptionally good at connecting with new customers.

Content of Twitter Training

  • An introduction to Social Media and Twitter in particular
  • What is Twitter and why has it become the phenomenon it has
  • Twitter and harnessing the ability of ‘immediate’ communication
  • The ground rules; the major do’s and don’t about creating a business profile on Twitter.
  • How it works – the basics
  • How it works – the advanced and little known features
  • Etiquette on Twitter
  • Who to follow and why
  • Establishing and keeping followers
  • Using Twitter to build your brand
  • Tweeting style and tailoring it to your company
  • Driving visitors to your website through Twitter
  • Changing followers behaviour through Twitter
  • Direct communication with your followers
  • Generating leads through Twitter for offline follow-up
  • Essential third party tools and applications
  • Twitter and legal implications
  • Your company on Twitter
  • Your competitors on Twitter
  • The sector in which you operate and Twitter trends
  • Achieving your company/organisation goals on Twitter
Twitter Training
Training Twitter Training

Onze voordelen :

  • Type of training: Inter-company, intra-company and individual
  • 100% flexible & personalised training : You choose the place, the dates and the training program
  • Offer request : Response within 24 hours
  • 50% discount for SME’s from Brussels-Capital Region
  • Free parking, lunch & drinks
  • Free use of our Digital Competence Centre: Manuals, courses, exercises, …

PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com

The Social Media Revolution 2015: what to now for marketing?

Were you aware that over half of the world’s population is under 30 years old, and that 96% of Millenials have joined a social network? Did you know that, if Facebook were a nation, it would be the third largest in the world? Well, now you do.

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PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com

Media Watch: France 24 in english from youtube tv 10.000 videos about New média

Media Watch: France 24 in english from youtube tv 10.000 videos about New média

PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com

NEW MEDIA – Alibaba VP In Response To Google Smackdown: ‘Will Someone Please Ask Google To Define Android?’

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While Marissa Mayer is busy trying to figure out what to do with Yahoo’s new $4.5 billion in cash — recently gained from selling 20 percent of its holdings in Alibaba back to, well, Alibaba — the Chinese web and eCommerce giant has recently been in a heated exchange with Yahoo’s old pal, Google.

The fun apparently began after Taiwanese PC maker Acer cancelled the launch of its new phone in China — an event for which there was quite a bit of anticipation. As things progressed, it became clear that, in fact, Google was at least partially responsible for delaying the launch of the phone. Why? Long story short: Google objected to Acer using a rival OS in its new phone, according to the WSJ.

The rival OS in question is, of course, Aliyun — Alibaba’s first self-developed mobile operating system. Naturally, Alibaba was none to happy about Google’s apparent interference. In frustration over the exchange, Alibaba VP John Spelich told TechInAsia: “Will someone please ask Google to Define Android?”

I like to picture this quote in caplocks, preceded by an exclamation like “GAH!” and a double-handed cheek smack. Not just because I’m a member of the media and I enjoy good drama (no, you can’t have any of my popcorn), but also because I think there are a number of people who might agree — if not with this statement — with the sentiment. Maybe this will be impetus for Android to take a page out of Firefox’s book and get trademarked (while remaining open sourced).

But, wait, what’s the backstory here? Well, I’m glad you asked. In the same WSJ story referenced before (unfortunately and somewhat ironically, it’s behind a paywall), but Google’s reason for meddling in Acer’s Aliyun launch was, of course, that Acer had totally given it a promise ring and because Aliyun is playing fast and loose with Google’s mobile things (i.e. it’s not compatible):

[Acer has] committed to building one Android platform and to not ship non-compatible Android devices … Compatibility is at the heart of the Android ecosystem and ensures a consistent experience for developers, manufacturers and consumers. Non-compatible versions of Android, like Aliyun, weaken the ecosystem.

So, basically what Google is saying is that Aliyun is running a non-compatible version of Android. And, hey, if that’s true, Google has a very good reason to rain on Acer and Aliyun’s parade. Clearly, trying to take the high road, Android published this nicely written little run-down of compatibility earlier today. The biggest takeaway: The most important external factor that, in Google’s words, can weaken the Android ecosystem as a whole is “incompatibilities between implementations of Android.”

And, again, this makes sense. The chain is only as strong as the weakest link, if some developer implements a utility function poorly, then apps don’t run as well across devices, consumers get a bad user experience, developers leave — you get it, the thing falls apart.

Okay, so the blog post is a veiled way of saying, “Quit making the system suck.” Of course, it does betray a little sour grapes from Google, which doesn’t make any money yet from Google Play in China, and was clearly not happy with one of its OEM partners using a competitive OS, even if “incompatible.”

Android Top Dog Andy Rubin weighed in tonight on his Google+ profile (which is getting ridiculous, by the way … thank god Dick Costolo doesn’t respond to every question in a tweet), saying that he/Google were very surprised by Alibaba’s CSO Zeng Ming quote that Aliyun “wants to be the Android of China,” especially when, Rubin says, the “Aliyun OS incorporates the Android runtime and was apparently derived from Android.”

Take that, Aliyun. Rubin 1, Aliyun 0. He might as well have just said, “but wait, Android is going to be the Android of China, whether you like it or not.” After all, Android already has 68 percent of smartphone sales there.

Rubin continued:

Based on our analysis of the apps available at http://apps.aliyun.com, the platform tries to, but does not succeed in being compatible.

It’s easy to be Android compatible, the OHA supplies all the tools and details on how to do it. Check out this blog post that explains how we think about compatibility and how it relates to the ecosystem we worked hard to build. [He then links to the “compatibility” blog post.]

Google victory, right? Well, er, sort of.

Apparently, Google had been pressuring Acer to call off the event for awhile, as this wasn’t the first phone that launched with the supposedly forked Android OS. Also of not here, apparently Acer (as an OHA signatory) agreed not to market/implement an Android fork that is not Android compatible. SO, there’s that. Not a surprise then that Acer’s attempt to launch an Aliyun smartphone didn’t sit too well with Google and that it would try to enforce this agreement.

Of course, at the root of this is the compatibility issue, and whether or not Aliyun is an offender to begin with — whether or not it’s actually a forked Android OS at all. To that point, Aliyun claims that its OS is built from the ground up and is Linux-based, so it’s technically not part of the Android ecosystem. Meaning, then, that it wouldn’t be beholden to dealing with OHA regulations/requirements.

As John Spelich said in response to Google’s statement and then later added to his thoughts in a quote in TIA:

Aliyun OS is not part of the Android ecosystem so of course Aliyun OS is not and does not have to be compatible with Android. It is ironic that a company that talks freely about openness is espousing a closed ecosystem.

This is like saying that because they own the Googleplex in Mountain View, therefore anyone who builds in Mountain View is part of the Googleplex.

Of course, Aliyun is trying to play both sides — remain separate from the Android ecosystem, while being Android binary-compatible. Although it does say its focus is on web apps. Obviously, what tipped off Rubin (as he alludes to in his Google+ post) and Google was the fact that Aliyun is running Android apps. It can’t have it both ways, so if it drops the APK, perhaps Google wouldn’t block the rim…

It’s obviously somewhat of a mess, and Google certainly doesn’t seem to be eager to back down, and Aliyun is staying firm in the fact that it’s NOT actually a forked Android OS and therefore Google is being unreasonable in its demands. If you side with Aliyun in this debate, given Google’s tireless championing of “open” technology, it would be hard not to see the company’s actions as at least a little bit hypocritical in this context. Especially given that this makes Google look like it’s trying to “control” its ecosystem. Probably because it is. Understandable? Yes. As “open” as Google claims? Probably not.

As Jon mentions, Google’s policy on incompatibility is, at the very least, inconsistent. If you take the opposing view, that Aliyun is actually guilty, then one could contend that Google should have enforced the same takedown for Haier, which could be subjet to the same “Android forked OS” (or incompatibility) accusation.

At any rate, I think we can now be sure that Samsung won’t be bringing its own forked OS to the table anytime soon.

Training Google+ Training – 1 day

Class overview :

What most people don’t realise is that by October 2011 it has amassed 50 million users. The internet marketing potential for Google+ is evident. It also offers a number of opportunities that some platforms don’t, specifically in respect of search engine optimisation (tips you’ll be shown on this course).

Class goals :

Our Google+ course is designed to introduce you to this latest of major social media platforms and demonstrate it’s features and benefits in such a way that they are specifically aimed at use within your organisation. We’ll show you why “Circles” can be so important and how Google+ let’s you interact and be seen in a way that few other channels have to this point.

You’ll learn about the “Sparks” function and how it can be used to drive new sources of targeted contacts to your website, why “Hangouts” mean instant opportunities and how Google has picked the best of business connectivity tools from its rivals and adapted them in a way that their impact can be significant.

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Content of Google+ Training

  • An introduction to Google+
  • Why does it have commercial potential?
  • The ground rules; the major do’s and don’t about creating your Google+ presence
  • How it works – the basics
  • How it works – the advanced and little known features
  • Etiquette on Google+
  • Security on Google+ and avoiding the pitfalls
  • Getting your message across on Google+
  • Building your brand on Google+
  • Connecting and research with Google+
  • Driving visitors to your website through Google+
  • Enhancing your Google+ activity
  • Direct communication within your Google+ Circles and Huddles
  • Deploying within an organisation across employees
  • Direct benefits to your website
  • Google+ and legal implications
  • Your competitors on Google+
  • Using Google+ as a research tool
  • The sector in which you operate and Google+ trends

Onze voordelen :

  • Type of training: Inter-company, intra-company and individual
  • 100% flexible & personalised training : You choose the place, the dates and the training program
  • Offer request : Response within 24 hours
  • 50% discount for SME’s from Brussels-Capital Region
  • Free parking, lunch & drinks
  • Free use of our Digital Competence Centre: Manuals, courses, exercises, …

PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com