Tag Archives: pinterest

NEW MEDIA – Report: Pinterest Beats Yahoo Organic Traffic, Making It 4th Largest Traffic Driver Worldwide

source: http://techcrunch.com/2012/09/06/report-pinterest-beats-yahoo-organic-traffic-making-it-4th-largest-traffic-driver-worldwide/

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Although reports trickling in are raising questions around Pinterest’s ability to convert its network of enthusiastic photo sharers to e-commerce shoppers, the site itself is still growing quickly. According to new data released by Shareaholic this morning, Pinterest has beaten out Yahoo organic traffic, making Pinterest the fourth largest traffic driver worldwide. In addition, the company found that Google, Yahoo, and Bing organic traffic decreased by 15.63% on average since January, which the firm speculates may indicate more people are discovering content through social sites like Pinterest.

But it could also be because Shareaholic’s data, which comes from a network of 200,000 publishers using its social sharing and content analysis tools, is more likely to reflect an engaged community where people are comfortable with using social networking sites to perform searches. In other words, it’s not a big picture study here – just a slice.

That being said, Shareaholic predicted Pinterest was on track to pass Yahoo organic traffic back in August, after watching trends on its network related to the social network’s growth. From May to June, Pinterest’s referral traffic grew by 43.7% and from June to July, it grew by 15.97% – a slowdown, yes, but still a decent climb. And from July to August, Pinterest grew again, this time by 33.33% – that is, by 1.38% of the traffic to 1.84% of the traffic.

The social network also sent more referral traffic than Google+, LinkedIn and YouTube combined in January, Twitter in February, and StumbleUpon, Bing, and Google referral traffic in June. However, it’s still far, far behind Google organic traffic, as well as direct and Facebook referral traffic.

Pinterest’s growth, of course, is notable. But it also puts pressure on the company to figure out its path to monetization now that it has all these eyeballs. As one e-commerce startup put it recently (source: shopping service Kaleidoscope’s Director of Business Development, Sarah Kunst), “Pinterest is a great firehose of traffic, but the users don’t necessarily become weekly active or daily active users.” However, the world’s largest retailer, Walmart, is making plans to include trending “pins” (Pinterest posts) as one of the signals it listens to in its newly revealed e-commerce search engine. At the time, Sri Subramaniam, VP of Engineering at @WalmartLabs, told me that the retailer thinks that the act of pinning can signal buying “intent.” But if the social network can’t map that intent to purchases, its ability to woo advertisers (brands and merchants alike) will be limited. That perhaps leaves its only exit possibility as an acquisition. (Hmm, is anyone else thinking about a Yahoo+Flickr mashup?)

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Actuality New Media – Zuckerberg Shows He’s The Right Man For The Job. Now That Job Needs Doing

Source: http://techcrunch.com/2012/09/11/zuckerberg-the-leader/

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This was no sweaty, hoodie-clad boy genius. Today at TechCrunch Disrupt, Mark Zuckerberg demonstrated he’s a business man, a mobile product visionary, and most importantly, a leader Facebook’s employees can look up to.

Speaking quickly but confidently, he admitted mistakes. But Zuck’s accomplishment today was meeting his biggest questions and criticisms head on. With the smile of man holding a royal flush, he laid out his vision for the next phase of Facebook’s evolution: a mobile-first product we love to use but that gives advertisers unique ways to reach us through the devices we can’t put down.

Zuckerberg began by recapping Facebook’s IPO, noting that despite being “disappointed” with the $FB share price, “It’s not the first up and down that we ever had,” possibly in reference to past privacy stumbles.

He’s always run Facebook as a long-term company, delaying monetization in favor of the user experience. He espoused that value, noting that this is not the year to judge Facebook by. Instead, the next three to five years are the ones to watch as the company transitions from a web to mobile advertising company.

Before the money could start flowing, though, Facebook had to get its mobile product squared away. That meant Zuck owning up to drinking the mobile web Kool-Aid too soon. “Thebiggest mistake we made as a company was betting too much on HTML5.” While building native apps that were bacially just a wrapper for the mobile web standard let it experiment quickly, it made the apps run way too slow. “We burnt two years.”

But it’s on the right track with mobile product now. The latest version of the Facebook for iOS app ditched HTML5 and went all native, which will be its strategy from now on with a similar update for the Android app on the way.

Zuck said since the update, iOS users are consuming twice as many mobile news feed stories. That means twice the opportunity to serve ads, and could have been the moment of the talk most responsible for bumping up Facebook’s share price by 3.3% in after-hours trading. He drove this home, declaring “on mobile we are going to make a lot more money than on desktop.” That’s bold, but he has to do it without annoying users so much that they leave.

Facebook’s founder also took the opportunity to shut down some rumors while verifying others about the company’s future. “It’s a juicy thing to say we’re building a phone, which is why people want to write about it. But it’s so clearly the wrong strategy for us.” Instead he talked about being a social layer across every device.

On the other hand, Facebook is building a search engine, and that could be another way to keep Wall Street from jumping ship. “Facebook is pretty uniquely positioned to answer the questions people have. At some point we’ll do it. We have a team working on it.”

What was most reassuring wasn’t necessarily what Zuckerberg said, though, but how he said it. He seemed genuinely optimistic. Not quite stately or tranquil, but composed and mature. Facebook scored a huge war chest from its high-priced IPO, but many feared that the sinking price would crush morale, send veteran employees packing, and make it difficult  to hire new rockstars. Even if Zuck had come out will smart words, a hesitant demeanor or sense of confusion could have shook the confidence of his team and potential recruits.

Instead, Zuckerberg outlined his strategy with such depth and bravado that the typically fierce interviewer Michael Arrington seemed pressed back on his heels, having to repeatedly ask to ”unpack” the Facebook CEO’s statements. He no longer seems to begrudge his duties. Zuckerberg has come to grips with the fact that being CEO of a public company is a public position — that he can’t just be a maker.

When I first learned Arrington would be the interviewer, I imagined Zuck squirming under the heat of tough questions. But at just 28 years of age, Zuckerberg looked seasoned and firmly in command.

That’s fortunate, because what Facebook needs now is a commander-in-chief executive officer. One who can inspire his troops to follow him on the long road to mobile monetization. That though their stock might be worth half what it was four months ago, they shouldn’t leave or sell now. That the mission to connect the world is worth believing in.

But now the real work starts: Convincing advertisers that Facebook ads have superior reach, determining how to measure those ads to show their true worth, and designing them to be so subtle yet helpful that it can serve them at scale without scaring away the users.

Actuality – Pinterest – The One That Got Away: Kevin Rose Passed On Pinterest At A $5M Valuation – PINTEREST

 

We had the chance to catch up with entrepreneur and investor Kevin Rose during TechCrunch Disrupt, asking him about a multitude of startup zeitgeist topics, including the Y Combinator versus Google Ventures kerfuffle and what today’s high seed stage valuations mean for entrepreneurs. Rose held that high valuations sometimes turns off potential investors, and then brought up how he had passed on investing in Pinterest at a $5 million valuation, as an example.

Paul Graham‘s warning about Google Ventures undercutting existing valuation caps for seed rounds sent ripples throughout the tech and tech media gossip circles last week, but Rose held that it wasn’t common practice for Google Ventures to lowball startups.

“We have a $200 million yearly fund, it really doesn’t move the needle one way or another if a company is an $8 million or a $10 million cap or a $12 million cap,” he said. “But for me personally, I’m not going to invest in something that is over valued.” Rose brought up the case of BufferBox, where Google Ventures eventually accepted that startup’s valuation cap. (Rose referred to Bufferbox and Clever as some of the best and brightest prospects in the current YC class).

Rose did however warn against the perils of overvaluations, “When you drive valuations up you’re getting rid of a lot of good investors.” He said that Pinterest CEO Ben Silbermann showed him the platform about three or four years ago, offering him an angel investment opportunity at a $5 million valuation. “At the time I thought, wow, that’s really high,” Rose said. He called Pinterest “the one that will forever have got away” and confirmed that the startup had seen “really decent traction” at that point.

In hindsight, a basic $25k investment in Pinterest at $5 million valuation would mean $7.5 million in value at its current $1.5 billion valuation, a $50k investment would be now worth about $15 million.

“You go in there now and you see some of these companies that don’t have a fraction of the traction that Pinterest had at that time with valuations at three times as much,” Rose said, “It’s hard to figure out where we are in the bubble lifecycle and when is that going to correct itself.”

Or if some of those of “overvalued” companies are actually budding Pinterests.