Tag Archives: pixystree

Training Twitter Training – 1 day

Class overview :

Twitter is widely acknowledged to be the fastest growing social media tool in the world. Growth, per month, has been estimated to be in excess of 1,000% in some months.

Class goals :

Harnessing the power of Twitter to build your brand awareness, drive sales and promote your company is something that most self respecting businesses now accept as being an opportunity they should not miss.

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Twitter is particularly powerful in its ability to promote a product or service to a previously untapped market. Its search engine means you can promote your brand in such a way that it will be seen by users you would have never otherwise had the opportunity to show your company to. It is exceptionally good at connecting with new customers.

Content of Twitter Training

  • An introduction to Social Media and Twitter in particular
  • What is Twitter and why has it become the phenomenon it has
  • Twitter and harnessing the ability of ‘immediate’ communication
  • The ground rules; the major do’s and don’t about creating a business profile on Twitter.
  • How it works – the basics
  • How it works – the advanced and little known features
  • Etiquette on Twitter
  • Who to follow and why
  • Establishing and keeping followers
  • Using Twitter to build your brand
  • Tweeting style and tailoring it to your company
  • Driving visitors to your website through Twitter
  • Changing followers behaviour through Twitter
  • Direct communication with your followers
  • Generating leads through Twitter for offline follow-up
  • Essential third party tools and applications
  • Twitter and legal implications
  • Your company on Twitter
  • Your competitors on Twitter
  • The sector in which you operate and Twitter trends
  • Achieving your company/organisation goals on Twitter
Twitter Training
Training Twitter Training

Onze voordelen :

  • Type of training: Inter-company, intra-company and individual
  • 100% flexible & personalised training : You choose the place, the dates and the training program
  • Offer request : Response within 24 hours
  • 50% discount for SME’s from Brussels-Capital Region
  • Free parking, lunch & drinks
  • Free use of our Digital Competence Centre: Manuals, courses, exercises, …

PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com

Training Developing a Website – 4 days

Class overview :

Those involved in establishing, developing or maintaining a Web site and anyone wanting to gain more knowledge about Web technologies. A basic familiarity with Microsoft Windows, the Internet and the Web is helpful.

Class goals :

An in-depth case study provides the hands-on skills to generate a dynamic Web site. Exercises include:

  • Creating accessible, standards-based Web pages with HTML, XHTML and CSS
  • Building, testing and refining your Web site
  • Adding DHTML effects to Web pages
  • Enhancing your Web page with images and image maps
  • Configuring and testing a Web server
  • Processing user requests and generating dynamic pages as the response
  • Interfacing your Web site to a database
  • Incorporating multimedia effects

Content of Developing a Website

Introduction to the Web

  • Internet/intranet fundamentals
  • Web architecture
  • Exploring multiple browsers
  • Search Engine Optimization (SEO)

HTML: Hypertext Markup Language

Building a Web page with HTML and XHTML

  • Head and body elements
  • Formatting text with tags
  • Establishing hypertext links
  • Ordered and unordered lists
  • Designing tables to display data
  • Defining relative and absolute anchors

Adding graphic elements

  • Making your pages graphical with embedded images
  • Adding interactivity with « clickable » images
  • Utilizing animated images to liven up a Web page
  • Creating image maps to link multiple parts of a single image

Controlling page styles and layout with CSS

  • Attaching style properties to HTML tags
  • Creating and applying style sheets
  • Implementing a styled navigational menu
  • Choosing and applying styles with class and ID attributes
  • Ensuring a consistent look across all pages of a site

Implementing a Web Server

Web server functionality

  • Web server/browser communication
  • The HyperText Transfer Protocol (HTTP)

Configuring a Web server

  • Setting up the server directory structure
  • Deploying access configuration/security
  • Ongoing server administration

Programming on the Server

Server-side scripting

  • Client/server/script interaction
  • Exploring the operation of server-side Web applications
  • Accessing data on the Web server
  • Creating dynamic Web pages
  • The difference between GET and POST requests
  • Including a consistent navigational menu on all pages
  • Reading and writing browser cookies

Processing user data with forms

  • Capturing user input with HTML forms
  • Adding text fields, selection lists, check boxes and radio buttons to a Web page
  • Configuring a form to invoke your server-side program when submitted
  • Processing form input with dynamic Web pages

Interfacing to a Database

Relational databases and the Web

  • Characterizing database records
  • Using SQL to manipulate the database

Database-driven Web pages

  • Opening a connection to a database
  • Storing data captured from forms
  • Performing dynamic queries on the database
  • Generating a Web page response displaying the results of a query

Creating Dynamic Web Pages

Adding interactivity with JavaScript

  • Incorporating JavaScript that executes in the Web browser
  • Enhancing client-side functionality
  • Validating form content to ensure forms are filled out correctly
  • Reacting to user actions

Incorporating multimedia

  • Embedding animation and video content in Web pages
  • Adding interactivity with plug-ins

Creating interactive Web pages with Dynamic HTML (DHTML)

  • Combining JavaScript and CSS
  • Supporting multiple browsers
  • Dynamically positioning content within a page
  • Revealing and hiding page content
  • Implementing rollover graphics with DHTML

XML and HTML5

  • Fundamentals of XML
  • Implementing an RSS feed on your site
  • Introducing HTML5

Onze voordelen :

  • Type of training: Inter-company, intra-company and individual
  • 100% flexible & personalised training : You choose the place, the dates and the training program
  • Offer request : Response within 24 hours
  • 50% discount for SME’s from Brussels-Capital Region
  • Free parking, lunch & drinks
  • Free use of our Digital Competence Centre: Manuals, courses, exercises, …

PIXYSTREE SCS

Rue Beeckmans, 53
1180 Bruxelles

Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com

http://www.pixystree.com