Twitter is widely acknowledged to be the fastest growing social media tool in the world. Growth, per month, has been estimated to be in excess of 1,000% in some months.
Class goals :
Harnessing the power of Twitter to build your brand awareness, drive sales and promote your company is something that most self respecting businesses now accept as being an opportunity they should not miss.
Twitter is particularly powerful in its ability to promote a product or service to a previously untapped market. Its search engine means you can promote your brand in such a way that it will be seen by users you would have never otherwise had the opportunity to show your company to. It is exceptionally good at connecting with new customers.
Content of Twitter Training
An introduction to Social Media and Twitter in particular
What is Twitter and why has it become the phenomenon it has
Twitter and harnessing the ability of ‘immediate’ communication
The ground rules; the major do’s and don’t about creating a business profile on Twitter.
How it works – the basics
How it works – the advanced and little known features
Etiquette on Twitter
Who to follow and why
Establishing and keeping followers
Using Twitter to build your brand
Tweeting style and tailoring it to your company
Driving visitors to your website through Twitter
Changing followers behaviour through Twitter
Direct communication with your followers
Generating leads through Twitter for offline follow-up
Essential third party tools and applications
Twitter and legal implications
Your company on Twitter
Your competitors on Twitter
The sector in which you operate and Twitter trends
Achieving your company/organisation goals on Twitter
Training Twitter Training
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
Those involved in establishing, developing or maintaining a Web site and anyone wanting to gain more knowledge about Web technologies. A basic familiarity with Microsoft Windows, the Internet and the Web is helpful.
Class goals :
An in-depth case study provides the hands-on skills to generate a dynamic Web site. Exercises include:
Creating accessible, standards-based Web pages with HTML, XHTML and CSS
Building, testing and refining your Web site
Adding DHTML effects to Web pages
Enhancing your Web page with images and image maps
Configuring and testing a Web server
Processing user requests and generating dynamic pages as the response
Interfacing your Web site to a database
Incorporating multimedia effects
Content of Developing a Website
Introduction to the Web
Internet/intranet fundamentals
Web architecture
Exploring multiple browsers
Search Engine Optimization (SEO)
HTML: Hypertext Markup Language
Building a Web page with HTML and XHTML
Head and body elements
Formatting text with tags
Establishing hypertext links
Ordered and unordered lists
Designing tables to display data
Defining relative and absolute anchors
Adding graphic elements
Making your pages graphical with embedded images
Adding interactivity with « clickable » images
Utilizing animated images to liven up a Web page
Creating image maps to link multiple parts of a single image
Controlling page styles and layout with CSS
Attaching style properties to HTML tags
Creating and applying style sheets
Implementing a styled navigational menu
Choosing and applying styles with class and ID attributes
Ensuring a consistent look across all pages of a site
Implementing a Web Server
Web server functionality
Web server/browser communication
The HyperText Transfer Protocol (HTTP)
Configuring a Web server
Setting up the server directory structure
Deploying access configuration/security
Ongoing server administration
Programming on the Server
Server-side scripting
Client/server/script interaction
Exploring the operation of server-side Web applications
Accessing data on the Web server
Creating dynamic Web pages
The difference between GET and POST requests
Including a consistent navigational menu on all pages
Reading and writing browser cookies
Processing user data with forms
Capturing user input with HTML forms
Adding text fields, selection lists, check boxes and radio buttons to a Web page
Configuring a form to invoke your server-side program when submitted
Processing form input with dynamic Web pages
Interfacing to a Database
Relational databases and the Web
Characterizing database records
Using SQL to manipulate the database
Database-driven Web pages
Opening a connection to a database
Storing data captured from forms
Performing dynamic queries on the database
Generating a Web page response displaying the results of a query
Creating Dynamic Web Pages
Adding interactivity with JavaScript
Incorporating JavaScript that executes in the Web browser
Enhancing client-side functionality
Validating form content to ensure forms are filled out correctly
Reacting to user actions
Incorporating multimedia
Embedding animation and video content in Web pages
Adding interactivity with plug-ins
Creating interactive Web pages with Dynamic HTML (DHTML)
Combining JavaScript and CSS
Supporting multiple browsers
Dynamically positioning content within a page
Revealing and hiding page content
Implementing rollover graphics with DHTML
XML and HTML5
Fundamentals of XML
Implementing an RSS feed on your site
Introducing HTML5
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
Training-brussels - business training center in Brussels 