This Introduction to Social Media training class is an overview class targeting managers and decision makers. The course addresses what social media is and how businesses can use it. Unlike other social media courses, we do not try to convince you that you must be using social media. Rather, this social media course gives you the tools and knowledge you need to make that decision for yourself. The class introduces social media sites such as Facebook, Twitter, LinkedIn, YouTube, and Google+, and social media tools such as blogs and wikis.
This session has a unique social media approach, for companies aiming to promote a technology product. It provides valuable hands-on techniques and tools to understand and harness the opportunities of strategic social networks for your business.
Class goals :
How to make your brand /product more visible in search and through social networks
How to create a system that will allow you to execute your daily promotional activities in an organised and measurable way.
How to proactively engage with people in the different platforms and enhance your brand reputation online.
How to audit and monitor the online environment – what is being said about your brand/ organisation/ competitors / industry.
How to leverage promotions blending online and offline activities.
This session has a unique social media approach (in plain English), for business professionals, aiming to use social media to strategically connect with other people, build a solid reputation and long term business relationships. It provides valuable hands-on techniques and tools to understand and harness the opportunities of strategic social networks.
Class goals :
How to make your personal brand and services more visible in search and through social networks
How to create a system that will allow you to execute your daily promotional activities in an organised and measurable way.
How to proactively engage with professionals in the different platforms to achieve results & enhance your online brand reputation.
How to audit and monitor the online environment – what is being said about your brand/ organisation/ competitors / industry.
How to leverage your reputation blending online and offline activities.
Content of Social Media for Business Networking
We prepare all our social media trainings based on client’s objectives
Ideas to get your social media plans started
Choosing the platforms and devising a strategy
LinkedIn: Making relevant connections & building a powerful network
LinkedIn top features to leverage business connections
Integrating Social Media into Your Marketing Plan. Case studies
Twitter & Facebook Marketing
Business blogging
Online video for business networking and personal brand reputation (tool, resources and techniques)
Email marketing
How to make your personal brand and services more visible in search and through social networks
How to create a system that will allow you to execute your daily promotional activities in an organised and measurable way.
How to proactively engage with professionals in the different platforms to achieve results & enhance your online brand reputation.
How to audit and monitor the online environment – what is being said about your brand/ organisation/ competitors / industry.
How to leverage your reputation blending online and offline activities.
Training Social Media for Business Networking
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
This session has a unique social media approach, for professionals in the recruitment field, aiming to use social media to recruit for talent, build brand awareness, reputation and a solid community. It provides valuable hands-on techniques and tools to understand and harness the opportunities of strategic social networks.
Class goals :
How to make your brand and recruitment services more visible in search and through social networks
How to create a system that will allow you to execute your daily promotional activities in an organised and measurable way.
How to proactively engage with professionals in the different platforms and enhance your brand reputation online.
How to audit and monitor the online environment – what is being said about your brand/ organisation/ competitors / industry.
How to leverage reputation blending online and offline activities.
Content of Social Media for Recruitment
We prepare all our social media trainings based on client’s objectives
Ideas to get your social media plans started
Choosing the platforms and devising a strategy
LinkedIn: Making relevant connections & building a powerful network
LinkedIn features for recruiters
Integrating Social Media into Your Marketing Plan. Case studies
Twitter & Facebook Marketing
Business blogging
Online video for Recruitment companies: services, reputation and brand promotion (tool, resources and techniques)
Email marketing
How to make your brand and recruitment services more visible in search and through social networks
How to create a system that will allow you to execute your daily promotional activities in an organised and measurable way.
How to proactively engage with professionals in the different platforms and enhance your brand reputation online.
How to audit and monitor the online environment – what is being said about your brand/ organisation/ competitors / industry.
How to leverage reputation blending online and offline activities.
Training Social Media for Recruitment
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
This session has a unique social media approach, for B2B professionals aiming to improve communication and increase brand awareness, reputation and community. It provides valuable hands-on techniques and tools to understand and harness the opportunities of strategic social networks.
Class goals :
How to make your brand and B2B products / services more visible in search and through social networks
How to create a system that will allow you to execute your daily promotional activities in an organised and measurable way.
How to proactively engage with professionals in the different platforms and enhance your brand reputation online.
How to audit and monitor the online environment – what is being said about your brand/ organisation/ competitors / industry.
Content of Social Media for Business to Business
We prepare all our social media trainings based on client’s objectives
Ideas to get your B2B social media plans started
Choosing the platforms and devising a strategy
LinkedIn: Making relevant connections & building a powerful network
Integrating Social Media into Your Marketing Plan. Case studies
Twitter & Facebook Marketing
Business blogging
Online video for B2B: products, services, reputation and brand promotion (tool, resources and techniques)
Email marketing
Training Social Media for Business to Business
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
Twitter is widely acknowledged to be the fastest growing social media tool in the world. Growth, per month, has been estimated to be in excess of 1,000% in some months.
Class goals :
Harnessing the power of Twitter to build your brand awareness, drive sales and promote your company is something that most self respecting businesses now accept as being an opportunity they should not miss.
Twitter is particularly powerful in its ability to promote a product or service to a previously untapped market. Its search engine means you can promote your brand in such a way that it will be seen by users you would have never otherwise had the opportunity to show your company to. It is exceptionally good at connecting with new customers.
Content of Twitter Training
An introduction to Social Media and Twitter in particular
What is Twitter and why has it become the phenomenon it has
Twitter and harnessing the ability of ‘immediate’ communication
The ground rules; the major do’s and don’t about creating a business profile on Twitter.
How it works – the basics
How it works – the advanced and little known features
Etiquette on Twitter
Who to follow and why
Establishing and keeping followers
Using Twitter to build your brand
Tweeting style and tailoring it to your company
Driving visitors to your website through Twitter
Changing followers behaviour through Twitter
Direct communication with your followers
Generating leads through Twitter for offline follow-up
Essential third party tools and applications
Twitter and legal implications
Your company on Twitter
Your competitors on Twitter
The sector in which you operate and Twitter trends
Achieving your company/organisation goals on Twitter
Training Twitter Training
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
Social Media Revolution 2015: Facebook tops Google?
Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.[citation needed] Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Were you aware that over half of the world’s population is under 30 years old, and that 96% of Millenials have joined a social network? Did you know that, if Facebook were a nation, it would be the third largest in the world? Well, now you do.
This program prepares individuals in the specific network security discipline of Ethical Hacking from a vendor-neutral perspective. An Ethical Hacker is a skilled professional who understands and knows how to look for the weaknesses and vulnerabilities in target systems and uses the same knowledge and tools as a malicious hacker.
Class goals :
• Developing the hacker’s mind. • Network surveying. • Port scanning. • System identification/OS fingerprinting. • Vulnerability research and verification. • Service identification. • Internet application testing. • Document grinding. • Recognizing security issues within an organization. • Performing legal assessments on remote/foreign networks. • Examining an organization for weaknesses as through the eyes of an industrial spy or a competitor. • Implementing the right tools for each task of the Methodology • Competitive Intelligence. • Exploiting vulnerabilities remotely. • Examining appropriate countermeasures to thwart malicious hacking.
Content of Ethical Hacker
This class will immerse the student into an interactive environment where they will be shown how to scan, test, and secure their own systems. The lab-intensive environment gives each student in-depth knowledge and practical experience with the current essential security systems. Students will begin by understanding how perimeter defenses work and then be led into scanning and attacking their own networks. Students then learn how intruders escalate privileges and what steps can be taken to secure a system. Students will also learn about intrusion detection, policy creation, social engineering, open source intelligence, incident handling, and log interpretation.
Training Ethical Hacker
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
This program prepares individuals in the specific network security discipline of Ethical Hacking from a vendor-neutral perspective. An Ethical Hacker is a skilled professional who understands and knows how to look for the weaknesses and vulnerabilities in target systems and uses the same knowledge and tools as a malicious hacker.
Facebook has become a staple of modern life. If you’re reaching out to friends, keeping in touch with family, or growing your business, Facebook is widely regarded as the way to do it. Now you’ve either decided to join the crowd, or it’s time to create a new account (we won’t ask why), creating a new Facebook profile is easy to do. We’ll show you how. Be sure to like us on Facebook when you’re done
Creating a New Account
1
If you have an existing account, you will need to delete it before creating a new one. See Close the Old Account below before proceeding. Otherwise, continue to the next step.
Find & Share A Wide Variety Of Facebook Applications. Sign Up Now! www.Facebook.com
2
Go to www.facebook.com. If you have an existing account, make sure you are logged out first.
You will see this signup form:
Fill it out completely, make sure all the information is accurate, then click the Sign Up button.
3
Find your friends. Facebook will next ask you to search your various email accounts for friends. You are welcome to do this at this time, or click on Skip this step at the bottom, and continue with the sign-up process.
Fill in profile information. Step 2 of the sign-up process is filling out basic profile info: High school, college, and employer. Again, you may choose to fill this out, or skip this step.
5
Plug in your mug. Now’s your chance to shine to the world! Upload a photo from your computer, or take a photo with your web cam. However you do it, Facebook will take it. Of course, like the other steps, you can choose to skip this as well.
6
Your new account is ready! Remember—don’t forget to like us!
Close the Old Account
1
Download your information. Having a copy of all your information—from our profile info to your friend’s list and photos—is never a bad thing to have as a backup. To do this:
Click the account menu icon (white triangle) at the top right of any Facebook page.
Choose Account Settings
Click on Download a copy of your Facebook data
Click Start My Archive
This will take a while, especially if you have a lot of photos and are active on Facebook.
2
Clean out your existing account. When your archive is complete, empty out all fields that aren’t required, and delete. For required fields, use names that are clearly fake (Frondheim Dingleschmidt) or hopelessly general (John Smith).
If you want to reuse your phone and email information in the new account, change those to something meaningless before you begin the deletion process. Facebook will not let you have multiple accounts with the same information.
3
Create a temporary email account. To delete your primary email account, you must first create a new one—Facebook will verify the email address, so you can’t just make one up.
Create a new browser tab (Control-T on a PC, Command-T on a Mac).
Go to a free email provider, such as Google or Yahoo
Create a new account. It can be a normal email account that you might want to use for real at some point, or a temporary one you will use once and trash. One advantage of an alternate email account is that you can use it for all spam-generating sites—you never have to check it, so anything that is in it will always be spam!
4
Add the new email account to Facebook. In your soon-to-be-defunct Facebook account, go to General Account Settings, edit the email settings, and click on Add another email.
Enter your new email address, and your password, and click Save Changes.
You will be sent a confirmation email to your new email address. Be sure you accept the new email. You will be returned to Facebook’s account settings page, where you can now make the new email the primary.
Click the Primary email: button next to the new email address, enter your password, and click Save Changes. This will close the edit window for your email. Re-open it, and you will see your new email address on top, as the primary email. To the right of your old (real) email address, it will say Remove. Click that, and your old email is cleared out.
5
Create your new account. See above, under Creating A New Account, for the steps to accomplish this.
6
Transfer ownership and admin rights. You may be the admin of one or more groups or pages. Before you delete your old account, set up your new account to have admin rights as well.
From the left side column of your Facebook timeline, click on the group or page you administer. It will open in the Admin Panel.
From the Edit Page menu, select Admin Roles.
Add your new account as an administrator.
7
Delete your old account. To initiate the account deletion process, click here.
This will completely close down your old account but it takes 2 weeks for the deletion to take full effect.
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