Nothing comes even close to competing with Facebook in terms of its user base, communicative powers and ability to connect people – and businesses with their customers and potential consumer base.
Class goals :
We teach you how to engage with customers, attract new people to your brand and products and how to create a Facebook page that will work in tandem with your existing advertising or website.
Our course is tailored to suit all levels of IT literacy (though it is generally preferable if delegates are proficient in the use of a computer and and have experience of using the internet) and imparts the essential building blocks for your company to drive a Facebook strategy forward through our training. However, it is in its tailored content that our course excels.
Content of Facebook Training
An introduction to Social Media and Facebook in particular
What is Facebook and why do so many people use it?
What are the business benefits of a Facebook profile?
The ground rules; the major do’s and don’t about creating a business profile on Facebook.
How it works – the basics
How it works – the advanced and little known features
Etiquette on Facebook
Getting your message across on Facebook
Building your brand on Facebook
Connecting and research with Facebook
Creating new customers and keeping them
Driving visitors to your website through Facebook
Enhancing your Facebook activity
Direct communication with your Facebook ‘friends’
Generating leads through Facebook for offline follow-up
Essential third party tools and applications
Facebook and legal implications
Your company on Facebook
Your competitors on Facebook
The sector in which you operate and Facebook trends
Achieving your company/organisation goals on Facebook
Training Facebook Training
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
What most people don’t realise is that by October 2011 it has amassed 50 million users. The internet marketing potential for Google+ is evident. It also offers a number of opportunities that some platforms don’t, specifically in respect of search engine optimisation (tips you’ll be shown on this course).
Class goals :
Our Google+ course is designed to introduce you to this latest of major social media platforms and demonstrate it’s features and benefits in such a way that they are specifically aimed at use within your organisation. We’ll show you why “Circles” can be so important and how Google+ let’s you interact and be seen in a way that few other channels have to this point.
You’ll learn about the “Sparks” function and how it can be used to drive new sources of targeted contacts to your website, why “Hangouts” mean instant opportunities and how Google has picked the best of business connectivity tools from its rivals and adapted them in a way that their impact can be significant.
Content of Google+ Training
An introduction to Google+
Why does it have commercial potential?
The ground rules; the major do’s and don’t about creating your Google+ presence
How it works – the basics
How it works – the advanced and little known features
Etiquette on Google+
Security on Google+ and avoiding the pitfalls
Getting your message across on Google+
Building your brand on Google+
Connecting and research with Google+
Driving visitors to your website through Google+
Enhancing your Google+ activity
Direct communication within your Google+ Circles and Huddles
Deploying within an organisation across employees
Direct benefits to your website
Google+ and legal implications
Your competitors on Google+
Using Google+ as a research tool
The sector in which you operate and Google+ trends
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
