In this WordPress training class, you will start with the basics of setting up WordPress and learn how to create and maintain a successful WordPress site.
Class goals :
Learn how to get started with WordPress, create new content, and import existing content.
Learn to change what appears on a home page, blog post, and more.
Learn to handle media uploads, audio/video players, and podcasting.
Learn to create themes, widgets, and plugins.
Learn to publish, move, maintain, and secure your WordPress sites.
Course Description You are starting to familiarize yourself with print layout and design using InDesign. You would like to learn about the tools and features available to you in InDesign CS6. In this course, you’ll work with some of the tools and features to create eye-catching printed documents using InDesign CS6.
Class goals :
Utilize Adobe InDesign CS6 to create and deliver eye-catching printed documents
In this Adobe Fireworks training class, students receive a comprehensive introduction to using Fireworks CS5 to create images for the Web.
Class goals :
– Learn to create and edit bitmaps with Fireworks
– Learn to use Fireworks’ vector tools
– Learn to work with multiple images in Fireworks
– Learn to add text to graphics in Fireworks
– Learn to optimize graphics in Fireworks
– Learn about Web graphics
– Learn to work with symbols
– Learn to create animations
– Learn to work productively in Fireworks
– Learn to mock up web pages with Fireworks Continue reading Training Fireworks CS5 / Introduction – 3 days→
This Introduction to Social Media training class is an overview class targeting managers and decision makers. The course addresses what social media is and how businesses can use it. Unlike other social media courses, we do not try to convince you that you must be using social media. Rather, this social media course gives you the tools and knowledge you need to make that decision for yourself. The class introduces social media sites such as Facebook, Twitter, LinkedIn, YouTube, and Google+, and social media tools such as blogs and wikis.
This session has a unique social media approach, for companies aiming to promote a technology product. It provides valuable hands-on techniques and tools to understand and harness the opportunities of strategic social networks for your business.
Class goals :
How to make your brand /product more visible in search and through social networks
How to create a system that will allow you to execute your daily promotional activities in an organised and measurable way.
How to proactively engage with people in the different platforms and enhance your brand reputation online.
How to audit and monitor the online environment – what is being said about your brand/ organisation/ competitors / industry.
How to leverage promotions blending online and offline activities.
This session has a unique social media approach (in plain English), for business professionals, aiming to use social media to strategically connect with other people, build a solid reputation and long term business relationships. It provides valuable hands-on techniques and tools to understand and harness the opportunities of strategic social networks.
Class goals :
How to make your personal brand and services more visible in search and through social networks
How to create a system that will allow you to execute your daily promotional activities in an organised and measurable way.
How to proactively engage with professionals in the different platforms to achieve results & enhance your online brand reputation.
How to audit and monitor the online environment – what is being said about your brand/ organisation/ competitors / industry.
How to leverage your reputation blending online and offline activities.
Content of Social Media for Business Networking
We prepare all our social media trainings based on client’s objectives
Ideas to get your social media plans started
Choosing the platforms and devising a strategy
LinkedIn: Making relevant connections & building a powerful network
LinkedIn top features to leverage business connections
Integrating Social Media into Your Marketing Plan. Case studies
Twitter & Facebook Marketing
Business blogging
Online video for business networking and personal brand reputation (tool, resources and techniques)
Email marketing
How to make your personal brand and services more visible in search and through social networks
How to create a system that will allow you to execute your daily promotional activities in an organised and measurable way.
How to proactively engage with professionals in the different platforms to achieve results & enhance your online brand reputation.
How to audit and monitor the online environment – what is being said about your brand/ organisation/ competitors / industry.
How to leverage your reputation blending online and offline activities.
Training Social Media for Business Networking
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
This Podcasting training course is perfect for anyone looking to embed video or audio content online, or for subscription via Podcast. Video and audio content has become an important element of Social Media and online marketing, and making good quality Podcasts available can not only enhance your organisation’s reputation and brand, but help to increase your ranking in the major search engines and drive traffic to your site.
Class goals :
On completion of this Podcasting course you will be able to:
Decide the best medium for your Podcasting project
Select the most effective format, frequency, duration and content for your Podcast
Understand the processes for publishing video and audio online
Design podcast sites for maximum impact, visibility, usability
Make the most of podcast distribution channels, listings and directories
Content of Podcasting Training
What is Podcasting?
Blogging & Vlogging
Podcasting vs. Embedding
Using RSS
What makes a good Podcast?
Assessing the competition
Format
Audio vs Video
Duration
Content
Setting up a home for your Podcast
Where is the best place to publish? Existing website, new domain, blog?
Hosting considerations
Evaluating blogging platforms
Choosing Podcast encoding options for:
Web
Mobile
TV
File naming & ID3 tags
Posting your Podcast
Considerations when uploading
Selecting a title
Writing a description optimised for SEO,
Images
Tags
Podcast subscriptions using RSS
Maximise your Podcast’s visibility
Directory listings
Pingbacks
iTunes
Podcasting tips & tweaks
Overview of plugins
Usability
Getting maximum impact from your podcast
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
This session has a unique social media approach, for professionals in the recruitment field, aiming to use social media to recruit for talent, build brand awareness, reputation and a solid community. It provides valuable hands-on techniques and tools to understand and harness the opportunities of strategic social networks.
Class goals :
How to make your brand and recruitment services more visible in search and through social networks
How to create a system that will allow you to execute your daily promotional activities in an organised and measurable way.
How to proactively engage with professionals in the different platforms and enhance your brand reputation online.
How to audit and monitor the online environment – what is being said about your brand/ organisation/ competitors / industry.
How to leverage reputation blending online and offline activities.
Content of Social Media for Recruitment
We prepare all our social media trainings based on client’s objectives
Ideas to get your social media plans started
Choosing the platforms and devising a strategy
LinkedIn: Making relevant connections & building a powerful network
LinkedIn features for recruiters
Integrating Social Media into Your Marketing Plan. Case studies
Twitter & Facebook Marketing
Business blogging
Online video for Recruitment companies: services, reputation and brand promotion (tool, resources and techniques)
Email marketing
How to make your brand and recruitment services more visible in search and through social networks
How to create a system that will allow you to execute your daily promotional activities in an organised and measurable way.
How to proactively engage with professionals in the different platforms and enhance your brand reputation online.
How to audit and monitor the online environment – what is being said about your brand/ organisation/ competitors / industry.
How to leverage reputation blending online and offline activities.
Training Social Media for Recruitment
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
This session has a unique social media approach, for B2B professionals aiming to improve communication and increase brand awareness, reputation and community. It provides valuable hands-on techniques and tools to understand and harness the opportunities of strategic social networks.
Class goals :
How to make your brand and B2B products / services more visible in search and through social networks
How to create a system that will allow you to execute your daily promotional activities in an organised and measurable way.
How to proactively engage with professionals in the different platforms and enhance your brand reputation online.
How to audit and monitor the online environment – what is being said about your brand/ organisation/ competitors / industry.
Content of Social Media for Business to Business
We prepare all our social media trainings based on client’s objectives
Ideas to get your B2B social media plans started
Choosing the platforms and devising a strategy
LinkedIn: Making relevant connections & building a powerful network
Integrating Social Media into Your Marketing Plan. Case studies
Twitter & Facebook Marketing
Business blogging
Online video for B2B: products, services, reputation and brand promotion (tool, resources and techniques)
Email marketing
Training Social Media for Business to Business
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
Twitter is widely acknowledged to be the fastest growing social media tool in the world. Growth, per month, has been estimated to be in excess of 1,000% in some months.
Class goals :
Harnessing the power of Twitter to build your brand awareness, drive sales and promote your company is something that most self respecting businesses now accept as being an opportunity they should not miss.
Twitter is particularly powerful in its ability to promote a product or service to a previously untapped market. Its search engine means you can promote your brand in such a way that it will be seen by users you would have never otherwise had the opportunity to show your company to. It is exceptionally good at connecting with new customers.
Content of Twitter Training
An introduction to Social Media and Twitter in particular
What is Twitter and why has it become the phenomenon it has
Twitter and harnessing the ability of ‘immediate’ communication
The ground rules; the major do’s and don’t about creating a business profile on Twitter.
How it works – the basics
How it works – the advanced and little known features
Etiquette on Twitter
Who to follow and why
Establishing and keeping followers
Using Twitter to build your brand
Tweeting style and tailoring it to your company
Driving visitors to your website through Twitter
Changing followers behaviour through Twitter
Direct communication with your followers
Generating leads through Twitter for offline follow-up
Essential third party tools and applications
Twitter and legal implications
Your company on Twitter
Your competitors on Twitter
The sector in which you operate and Twitter trends
Achieving your company/organisation goals on Twitter
Training Twitter Training
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
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