This fast-paced, one-day, advanced Google Analytics training class covers some of the more advanced features of Google Analytics, including RegEx, advanced segmentation, intelligence alerts, custom reporting, event tracking, virtual page views, Ecommerce tracking, and custom variables.
Class goals :
Learn to set up intelligence alerts.
Learn the difference between advanced segments and filters.
Learn to create advanced segments.
Learn to build custom reports.
Learn the difference between virtual page views and event tracking.
Learn to generate virtual pageviews.
Learn to set up event tracking.
Learn about custom variables.
Learn the best practices for using custom variables.
Learn about subdomain and cross-domain tracking.
Learn about Ecommerce tracking.
Content of Training Google Analytics / Advanced
Class Outline
Intelligence Events
Introduction to Intelligence Events
Automatic Alerts
Custom Alerts
Advanced Segmentation
Introduction to Advanced Segmentation
Leveraging Default Advanced Segments
Customizing Advanced Segments
Managing Advanced Segments
Application of RegEx in Advanced Segmentation
Custom Reporting
Introduction of Custom Reporting
Valid Pairs of Dimensions and Metrics
Designing Your Custom Report
Building Your Custom Report
Ecommerce Tracking and Reporting
Enabling Ecommerce Tracking
Implementing Ecommerce Methods
Ecommerce Overview Report
Product Performance Report
Sales Performance Report
Transaction Report
Time to Purchase Report
Multi-Channel Reports
Assisted Conversions Report
Top Conversions Report
Time Lag Report
Path Length Report
Virtual Pageviews
Introduction to Virtual Pageviews
Virtual Pageviews and Dynamic URLs
Virtual Pageviews for Tracking File Downloads
Virtual Pageviews and Tracking Outbound Links
Event Tracking
Introduction to Event Tracking
Understanding _trackEvent Method
Implementing Event Tracking
Event Tracking Reports
Multiple Domain Tracking
Introduction to Multiple Domain Tracking
Implementing Subdomain Tracking
Implement Cross-domain Tracking
Custom Variables
Introduction to Custom Variables
Architecture of Custom Variables
Implementing Custom Variables
Training Google Analytics / Advanced
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
This Google Analytics class is designed to provide you with in-depth knowledge about various features available in Google Analytics tool and how to leverage them to best serve your business needs. The course begins with introductory chapters to provide a strong foundation to students.
Class goals :
Learn the fundamentals of web metrics and web analytics.
Learn what web analytics can do for your business.
Learn common web analytics methodologies suitable for different types of websites.
Learn how Google Analytics works.
Learn the key features and capabilities of Google Analytics.
Learn to set up a Google Analytics accounts and profiles.
Learn access management techniques for your Google Analytics accounts and profiles.
Lean how to generate reports in Google Analytics (visitors reports, traffic sources reports, content reports, goals report.)
Learn to analyze default reports in Google Analytics to interpret web metrics data.
Learn to create and apply filters in Google Analytics.
Learn best practices for setting filters in Google Analytics.
Learn to create goals and funnels in Google Analytics.
Learn to interpret reports for analyzing goals and funnels in Google Analytics.
Content of Training Google Analytics / Introduction
Class Outline
Overview and Background of Web Analytics
Introduction to Web Analytics
Why Learn Web Analytics: Analytics vs. Reporting
Fundamentals of Web Analytics
Introduction to Google Analytics
Basics of Google Analytics
Getting Started with Google Analytics
Access Management
Reports in Google Analytics
Introduction to Reports in Google Analytics
Understanding the Report Layout
Exporting Your Data from Google Analytics
Digging into Reports
Visitors Report Demystified
Traffic Sources Report Demystified
Understanding Filters in Google Analytics
Introduction to Filters
Overview of Different Types of Filters
Goals in Google Analytics
Introduction to Goals
Configuring Goals
Analyzing Goals Using Standard Reports
Funnels in Google Analytics
Introduction to Funnels
Building a Funnel in Google Analytics
Funnel Virtualization Report
Integrating Google Analytics with Google AdWords
Tracking Online Marketing Campaigns through Google Analytics
Training Google Analytics / Introduction
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
Training-brussels - business training center in Brussels 