This Google AdWords course is designed to introduce you to the world of search engine marketing (SEM) and familiarize you with the Google AdWords tool. This AdWords Basic course will teach you how to leverage Google AdWords to best serve your online marketing needs. The unique feature of this Google AdWords training is that it includes hands-on interactive exercises empowering students to productively use Google AdWords on their own website right away.
Class goals :
Learn fundamentals of search engine marketing.
Learn step-by-step process for running online marketing campaigns in Google AdWords.
Learn the key features and capabilities of Google AdWords.
Learn to navigate through Google AdWords user interface.
Learn how to set up accounts, Ad campaigns, and Ad groups in Google AdWords.
Learn key strategies and tools to build targeted keyword lists.
Learn how to write Ads within Google AdWords.
Learn how to track Ad performance within Google AdWords.
Learn how to integrate Google Analytics with your Google AdWords account.
Learn how to leverage Google Analytics features for optimizing your marketing initiative.
Content of Training Google AdWords / Introduction
Class Outline
Introduction to Online Marketing
Online Marketing Trends, A Historical Overview
Understanding Search Engine Marketing (SEM)
Advantages of SEM Over Other Marketing Methods
Snap-Shot of SEM Industry
Key Terminologies in SEM
Understanding SEM Lingo
Search Network
Content Network
PPC
CPC
Creative
Landing Page
Impressions
Click through Rate
Ad Rank
Quality Score
Getting Started With Google AdWords
Introduction to Google AdWords
Scope of Google AdWords
Difference Between Google AdWords and Google AdSense
Navigating Google AdWords
Introduction to Old and New AdWords Interface
Google AdWords Setup
Understanding the Account Setup Process
Understanding Account Structure
Campaigns
Ad Groups
Keywords
Understanding Account Setting Options
Understanding AdWords Billing
Building Keywords Lists
Keyword Building Strategy
Creating Different Buckets of Keywords
Exploring Keyword Generation Tools
Understanding Keyword Match Type
Ad Campaigns in Google AdWords
Creating Ad Campaigns
Creating Ad Groups
Managing Ad campaigns and Ad groups
Creating Text Ads in Google AdWords
Key Strategies for Effective Ad Writing
Specifications for Ads Within AdWords
Tracking Ad Performance
Interpreting key Metrics Within Google AdWords
Testing Ad Performance
Generating Reports Within Google AdWords Report Center
Google Analytics and AdWords
Linking AdWords With Google Analytics
Leveraging AdWords Reports in Google Analytics
AdWords Campaign Report
Keyword Positions Report
Keywords Report
Filtering AdWords Related Data
Leveraging Goals and Funnels to Measure Conversion
Training Google AdWords / Introduction
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
This Google Analytics class is designed to provide you with in-depth knowledge about various features available in Google Analytics tool and how to leverage them to best serve your business needs. The course begins with introductory chapters to provide a strong foundation to students.
Class goals :
Learn the fundamentals of web metrics and web analytics.
Learn what web analytics can do for your business.
Learn common web analytics methodologies suitable for different types of websites.
Learn how Google Analytics works.
Learn the key features and capabilities of Google Analytics.
Learn to set up a Google Analytics accounts and profiles.
Learn access management techniques for your Google Analytics accounts and profiles.
Lean how to generate reports in Google Analytics (visitors reports, traffic sources reports, content reports, goals report.)
Learn to analyze default reports in Google Analytics to interpret web metrics data.
Learn to create and apply filters in Google Analytics.
Learn best practices for setting filters in Google Analytics.
Learn to create goals and funnels in Google Analytics.
Learn to interpret reports for analyzing goals and funnels in Google Analytics.
Content of Training Google Analytics / Introduction
Class Outline
Overview and Background of Web Analytics
Introduction to Web Analytics
Why Learn Web Analytics: Analytics vs. Reporting
Fundamentals of Web Analytics
Introduction to Google Analytics
Basics of Google Analytics
Getting Started with Google Analytics
Access Management
Reports in Google Analytics
Introduction to Reports in Google Analytics
Understanding the Report Layout
Exporting Your Data from Google Analytics
Digging into Reports
Visitors Report Demystified
Traffic Sources Report Demystified
Understanding Filters in Google Analytics
Introduction to Filters
Overview of Different Types of Filters
Goals in Google Analytics
Introduction to Goals
Configuring Goals
Analyzing Goals Using Standard Reports
Funnels in Google Analytics
Introduction to Funnels
Building a Funnel in Google Analytics
Funnel Virtualization Report
Integrating Google Analytics with Google AdWords
Tracking Online Marketing Campaigns through Google Analytics
Training Google Analytics / Introduction
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
Google Web Toolkit (GWT) allows Java developers to create Web 2.0-ready AJAX front ends. GWT compiles these Java artifacts into optimized JavaScript for all major browsers. This GWT training course provides a foundation in developing front-end modules with GWT widgets, panels, events and other mechanisms.
Class goals :
Understand the challenges of Ajax programming and how GWT addresses them.
Learn about GWT infrastructure, projects and code artifacts.
Learn to use GWT widgets, panels, images, events, listeners to build Ajax forms.
Learn to use GWT Utility and framework classes.
Learn to incorporate history and bookmarks in your front-ends.
Learn about GWT’s RPC protocol and how to use it.
Content of Training Google Web Toolkit / Introduction
Class Outline
The GWT Concept
Dynamic HTML
The GWT Solution
So What is GWT?
The GWT Compiler
GWT Design Axioms
Getting Started with GWT
Creating a GWT Project
A GWT Project Structure
Executing a GWT Project
Using GWT with Legacy Web Apps
GWT Module Configuration
GWT Module Entry Point
Development Mode versus Web Mode
Our Class Project: A Film Rental Application
GWT User Interfaces
GWT User Interfaces
Creating and Configuring Widgets
Widget Hierarchy
Widget Behavior
Using the RootPanel
Basic Styling
Some Basic Widgets
Organizing User Interfaces in GWT
Laying Out Widgets into Panels
Various GWT Layouts
FlowPanel
HorizontalPanel and Vertical Panel
The RootPanel
DockPanel, DockLayoutPanel, SplitLayoutPanel, and LayoutPanel
Using Grid
Using FlexTable
Using ScrollPanel
Using PopupPanel and DecoratedPopupPanel
Dialog Boxes
The DisclosurePanel
Event Handling in GWT
Event Handling in User Interfaces
The GWT Event Model
Using Event Handlers
Types of Events
FormPanel Events
Images and Resources
Using Images in GWT
The GWT Image Widget
Prefetching Images
Using ImageBundle and ClientBundle
Creating a Client Bundle for Images and Text
Using a Client Bundle
More on Client Bundles
GWT Utility Classes
GWT and Cookies
The GWT Random Class
Animation in GWT
Uploading Files in GWT
The GWT Class
The GWT Window Class
The Window.Location Class
The GWT Timer Class
History and Bookmarks in GWT
History and Bookmarks in GWT
Using Hyperlink Widgets
Managing History
The History Token
Adding New History Items
The History Handler
Handling Bookmarks
RPC Protocol in GWT
Why a New Protocol?
RPC Protocol in GWT
GWT RPC Basics
Steps to RPC: Code Components
RPC Components
Setting the Servlet Path in a Module
Creating an Invocation Target
RPC Events
No Synchronous RPC in GWT
Data Serialization
Training Google Web Toolkit / Introduction
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
In this GWT training class, students learn develop their GWT skills by learning to use advanced widgets and panels, to work with client-server communication, to build JavaScript bridges and much more.
Class goals :
Learn to create and use modules in GWT, own or external.
Learn to use advanced panels, more widgets, trees in GWT.
Learn to use RichTextArea for styled editing in GWT.
Learn to use CSS styling of GWT Widgets.
Learn to develop own composite widgets.
Learn to develop and execute tests and benchmarks in GWT.
Discover the GWT’s Java Emulator, its capabilities and limitations.
Learn to use GWT’s DOM management.
Learn to use JSON within GWT.
Learn to retrieve and show external URLs in GWT forms.
Learn the mechanics of integrating Javascript with Java.
Learn advanced connectivity mechanisms, polling and related concepts.
Learn some best practices on performance and avoiding pit falls.
Content of Training Google Web Toolkit / Advanced
Class Outline
Using Modules in GWT
GWT Modules
Using External Modules
Modularizing An Application
Deferred Binding
Multiple-Module Applications
Code Splitting
More on GWT User Interfaces
Using ToggleButton and PushButton
Using DecoratorPanel
Using AbsolutePanel
Using HTMLPanel
Using FocusPanel
Using HorizontalSplitPanel and VerticalSplitPanel
Using StackPanel
Using TabPanel
The DeckPanel
Using TabPanel
Using Menus via a MenuBar
Using a Tree Widget
Using SuggestBox
GWT RichTextArea Editing
FormPanel
Using DeferredCommand
GWT UiBinder and SafeHtml
What is UiBinder?
UiBinder Benefits
UiBinder Templates
Creating a UiBinder in Eclipse
What Is SafeHtml?
Styling with CSS in GWT
Syling with CSS in GWT
GWT Visual Themes
Styling Widgets in GWT
Associating CSS Files with a Module
Dependent Style in Widgets
More ClientBundle Elements: CSS Resources, Data Resources, and External Resources
Creating Composite GWT Widgets
Custom GWT Widgets
Composite GWT Widgets
Developing Composite Widgets
Using Composite Widgets
Testing and Debugging GWT Modules in GWT
Testing and Debugging GWT Modules
Unit Testing Concepts
The JUnit Test Framework
Writing a JUnit Test Case
GWT Unit Testing with GWTTestCase
Running junitCreator
Testing Asynchronous Code
GWT System Testing
GWT User Interface Testing
More Server Integration Options in GWT
More Server Integration Options in GWT
Using HTTP Requests
Manipulating an XML DOM
Integrating Using JSON
GWT JavaScript Native Interface
GWT JavaScript Native Interface
Defining JSNI Methods
Sharing Data between JavaScript and Java
Talking to the Browser via JSNI
Using External JavaScript
Using a JavaScriptObject in GWT
Java Callbacks from External JavaScript
Using External Libraries
Advanced GWT Connectivity
Stateful and Stateless Servers
Using Stateful Servers
Handling Exceptions
Client-Side RPC Architecture in GWT
Client-Side RPC Architecture
Client-Side Pull versus Push
Polling Protocols
GWT Best Practices
Security Issues
Performance Concerns
Internationalization in GWT
GWT Pitfalls and Issues
Testing Practices for GWT
Bandwidth-Sensitive Applications
Training Google Web Toolkit / Advanced
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
This hands on Perl programming course provides a thorough introduction to the Perl programming language, teaching attendees how to develop and maintain portable scripts useful for system management, data manipulation, and Web CGI programming.
Class goals :
Extensive hands on exercises provide practice in report creation, pattern matching, string manipulation, file I/O, command line processing, and debugging. Students are shown how to extend Perl’s basic functionality with packages and loadable modules. The final day encompasses CGI scripting with Perl as well as database access using the DBI module. Attendees are shown how to validate form data, how to perform robust database access, and how to generate HTML output in order to create a dynamic web site.
Content of Perl Programming and CGI Scripting
Perl Fundamentals
Running Perl on UNIX and Windows
Using Scalar Variables
Using Arrays
Operators, Expressions and Precedence
Arithmetic and String Operators
Relational and Logical Operators
Using the Conditional Operator
Understanding File Test Functions
Conditional Constructs
Looping Constructs
Using Subroutines
Global vs. Local Variables and Scoping
Debugger Concepts
Using Perl Script Arguments
Using Regular Expressions
Reading and Writing Files
Understanding Scope
Understanding Modules
Writing to Files and Using Multiple Named Formats
The Common Gateway Interface
Configuring a Web Server for CGI
The Apache httpd.conf File
Aliasing CGI-Enabled Directories in Apache
Relationship Between HTML and CGI
The CGI Output Stream
Specifying MIME Types
Printing Dynamic Content
Working with Form Data
Using the Perl CGI.pm Module
Creating Forms with CGI.pm
Form Processing with CGI.pm
Setting Cookies
Using Relational Databases with Perl CGI
Connecting to a Database
Procedural and Object Oriented Programming
Training Perl Programming and CGI Scripting
Onze voordelen :
Type of training: Inter-company, intra-company and individual
100% flexible & personalised training : You choose the place, the dates and the training program
Offer request : Response within 24 hours
50% discount for SME’s from Brussels-Capital Region
Free parking, lunch & drinks
Free use of our Digital Competence Centre: Manuals, courses, exercises, …
This hands on Perl programming course provides a thorough introduction to the Perl programming language, teaching attendees how to develop and maintain portable scripts useful for system management, data manipulation, and Web CGI programming.
As a web developer, you want to create engaging experiences for the visitors to your sites. Thus far, you have probably created straightforward HTML or Flash files with simple animations using prebuilt components. In this course, you will create rich Internet applications with Adobe® Flash® using ActionScript™. The site you create will pull data from external sources, so it will respond to user choices based on the information in those files. You will also manage forms, perform calculations, and tailor the interface using ActionScript programming.
You have created basic web pages. You may now need to develop professional-looking websites. In this course, you will use the advanced features of Adobe® Dreamweaver® to design and develop professional-looking websites.
You will design, build, and upload a website. Students who wish to familiarize themselves with the basic techniques used for creating websites using the Adobe Dreamweaver application. It also provides the fundamental knowledge and techniques needed to advance to more complex Dreamweaver operations for enhancing the functionality of websites.
Training-brussels - business training center in Brussels 