http://www.scoop.it/u/jl-gestion-sa/curated-scoops
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PIXYSTREE SCS
Rue Beeckmans, 53
1180 Bruxelles
Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com
PIXYSTREE SCS
Rue Beeckmans, 53
1180 Bruxelles
Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com
PIXYSTREE SCS
Rue Beeckmans, 53
1180 Bruxelles
Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com
N’hésitez pas à demander un devis : cliquez ici
PIXYSTREE SCS
Rue Beeckmans, 53
1180 Bruxelles
Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com
This session has a unique social media approach (in plain English), for business professionals, aiming to use social media to strategically connect with other people, build a solid reputation and long term business relationships. It provides valuable hands-on techniques and tools to understand and harness the opportunities of strategic social networks.
We prepare all our social media trainings based on client’s objectives
PIXYSTREE SCS
Rue Beeckmans, 53
1180 Bruxelles
Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com
http://www.pixystree.com
This session has a unique social media approach, for B2B professionals aiming to improve communication and increase brand awareness, reputation and community. It provides valuable hands-on techniques and tools to understand and harness the opportunities of strategic social networks.
We prepare all our social media trainings based on client’s objectives
PIXYSTREE SCS
Rue Beeckmans, 53
1180 Bruxelles
Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com
Social Media Revolution 2015: Facebook tops Google?
Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.[citation needed] Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
PIXYSTREE SCS
Rue Beeckmans, 53
1180 Bruxelles
Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@pixystree.com
After months of hype, it’s been pretty quiet around Pinterest for the last few weeks. According to the latest data we just received from Shareaholic, however, the social photo sharing site is still growing quickly, though judging from the company’s referral data, Pinterest’s growth has slowed down a bit since June. From May to June Pinterest’s referral traffic to Shareaholic’s network of about 200,000 sites grew by 43.7%. From June to July, it “only” increased by 15.97%. Even at this slower growth rate, Pinterest is still on track to surpass organic traffic from Yahoo in August. This, says Shareaholic, means Pinterest will soon be the fourth largest traffic source in the world.
Today, Pinterest already drives more traffic to sites that use Shareaholic than Bing and Twitter and it’s only 0.10% away from overtaking Yahoo. Google, of course, remains the largest driver of traffic to the company’s member sites, followed by Facebook and – for the time being – Yahoo.
As our own Sarah Perez reported a few weeks ago, it was only in June that Pinterest passed Bing, Twitter and Stumbleupon in the company’s rankings.
Google+, by the way, doesn’t even appear in Shareaholic’s graphs, but as a company spokesperson told me earlier today, it accounted for a minuscule 0.06% of its referral traffic last month.
Shareaholic says its data is based on referral traffic to more than 200,000 publishers who reach more than 270 million people each month. It’s important to keep in mind that this data doesn’t necessarily reflect the Internet as a whole, but the company’s data has generally been quite similar to what we’ve seen from other third-party analytics services.
Avenue de l’indépendance Belge 58
1081 Bruxelles
Tel : +32 2 412 04 10
Fax : +32 2 412 04 19
Gsm : +32 485 212 722
Email : selossej@jlgestion.be
21 Avenue le Corbusier
59042 Lille Cedex
Tel : +33 3 59 81 17 85
Fax : +33 3 59 81 17 81
Gsm : +32 477 789 445
Email : selossej@jlgestion.be
Keizersgracht 62-64
1015 CS Amsterdam
Tel : +31 20 520 68 77
Fax : +31 20 520 75 10
Gsm : +32 477 789 445
Email : selossej@jlgestion.be
We had the chance to catch up with entrepreneur and investor Kevin Rose during TechCrunch Disrupt, asking him about a multitude of startup zeitgeist topics, including the Y Combinator versus Google Ventures kerfuffle and what today’s high seed stage valuations mean for entrepreneurs. Rose held that high valuations sometimes turns off potential investors, and then brought up how he had passed on investing in Pinterest at a $5 million valuation, as an example.
Paul Graham‘s warning about Google Ventures undercutting existing valuation caps for seed rounds sent ripples throughout the tech and tech media gossip circles last week, but Rose held that it wasn’t common practice for Google Ventures to lowball startups.
“We have a $200 million yearly fund, it really doesn’t move the needle one way or another if a company is an $8 million or a $10 million cap or a $12 million cap,” he said. “But for me personally, I’m not going to invest in something that is over valued.” Rose brought up the case of BufferBox, where Google Ventures eventually accepted that startup’s valuation cap. (Rose referred to Bufferbox and Clever as some of the best and brightest prospects in the current YC class).
Rose did however warn against the perils of overvaluations, “When you drive valuations up you’re getting rid of a lot of good investors.” He said that Pinterest CEO Ben Silbermann showed him the platform about three or four years ago, offering him an angel investment opportunity at a $5 million valuation. “At the time I thought, wow, that’s really high,” Rose said. He called Pinterest “the one that will forever have got away” and confirmed that the startup had seen “really decent traction” at that point.
In hindsight, a basic $25k investment in Pinterest at $5 million valuation would mean $7.5 million in value at its current $1.5 billion valuation, a $50k investment would be now worth about $15 million.
“You go in there now and you see some of these companies that don’t have a fraction of the traction that Pinterest had at that time with valuations at three times as much,” Rose said, “It’s hard to figure out where we are in the bubble lifecycle and when is that going to correct itself.”
Or if some of those of “overvalued” companies are actually budding Pinterests.
The biggest mistake businesses make with social media is constantly posting about their company, products or services. Anybody that receives the messages you post have actively ‘liked’ or ‘followed’ your brand; not because they want to read a company newsletter every time they logon to Facebook or Twitter but because they want to get personal with your brand.
A real-world example of over-the-top promotion is when you are in a supermarket and there is that slightly annoying noise in the background… the tannoy. Broadcasting self-promotion messages that none of us really listen to. Should stores not just play music, or nothing and occasionaly burst into life with a store announcement that really grabs the attention of the shoppers?
The brands that succeed through social media are those that post about a variety of topics, as well as their company. A good example is Barmade Ltd who strike the right balance between business and non-business related posts.
As you can see Barmade Ltd made the most of Google’s Olympic themed doodles and posted about them regularly, with occasional business related posts. This causes people that have liked the page to interact with the brand more than if they only posted about their business, thus when the page does post – about anything – it is more likely to be read as people know it is a brand they interact with.
You post. People post. When you post content to your social media presence your customers and online ‘fans’ and ‘followers’ will respond. Most of the time you need not respond but occassionaly you will be asked a question that if left unanswered could lose a potential or current customer. You should check your social media presence every day; at least twice.
We conducted a short experiment and posted a comment on WWE’s Facebook presence. We asked them whether they respond to messages from customers. We even tagged them in the comment so that they were more likely to see it.
As you can see. No response.
25 minutes passed…
11 hours passed…
Customers will not expect a small or medium local business to reply within half hour, but a multi-million dollar company? Of course they do. You should really check your social media presence every two hours at the least to ensure that anybody that has asked a question has received an answer. Checking your social media presence should not take more than a couple of minutes each time, plus any time spent answering questions etc. especially if you use a free service such as Hootsuitewhich brings all of your social media profiles together in one place.
Dealing with Complaints
Every business receives complaints, and customers know that – so do not hide away from them online. Many businesses delete complaints and (we assume) follow them up directly with the customer. Not a good idea as many people will see the complaint before it is deleted, they know it was made but never see any resolution.
If the complaint is of a general nature you could answer it directly or if it is of a personal or confidential nature you could inform the customer directly that they should send an email via your website, or phone your company etc. This shows to other users of your social media presence that you have taken the complaint seriously and provides a resolution for the person complaining.
Moderating Comments
The F word. Not Facebook, the other one! Sometimes you will need to moderate comments made on your social media presence and need to ensure you do this in a professional manner. If you do not want to allow swearing simply delete the comment and post a message saying something along the lines of “Swearing will not be tolerated on our page as we want to maintain a friendly environment for all of our customers”. With most social media platforms you can ban users who continually post unwanted material to your page, however the amount of ‘strikes’ you give them is at your discretion but remember you work hard to get ‘fans’ and ‘followers’ so you do not want to end up banning them all; making the rules clearer and reiterating them from time to time should be sufficient.
Yep, those two words that drive all business owners mad when they are writing a business plan for the bank manager!
If your target market is not using social media, why would you. There is no point in building a social media presence on Facebook, Google+, Twitter, Tout, YouTube and more if your customers are not using it.
Saga Car Insurance is targeted at the 50+ market while their life insurance product is targeted at a wider audience. As the image above shows, they only promote their life insurance product through social media.
You would be surprised how much using “we” instead of your company name can improve the relationship between you and your customers online. If you constantly answer questions with “Company name thinks this” or “Company name thinks that” rather than saying “We think this” your ‘fans’ and ‘followers’ do not have the chance to feel your brand is being personal.
North is North tells all attendees to our workshops that they need to invest into their social media presence for at least 6 months before they begin to see the benefits. You will need to inform current customers that you are now using social media, as they interact with your brand their online friends will see this and are more likely to be converted into your customers. This cause and effect continues and you will soon have a successful social media presence, but not in a day, week or month.
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